Overview
Title: Director, Local Content Marketing and Social Strategy
Reporting To: SVP, Consumer Marketing
Location: New York, NY, Philadelphia, PA, Los Angeles, CA or Chicago, IL
Overview
The Director is responsible for leading the development of content marketing and social media strategies for key Audacy station brands and talent, and partnering with cross-organizational stakeholders to bring them to life. This role requires a strategic thinker with exceptional leadership and communication skills, the ability to enact effective collaboration with remote staff, a deep understanding of social platforms and trends, and a proven propensity to drive engagement, listening and brand awareness through innovative content marketing and social media initiatives.
Responsibilities
What You'll Do:
Station, Brand and Talent Partnership and Strategy Development:
Develop a close understanding of key Music, Sports and News stations, programming and talent - and their respective brand voice, unique value proposition and competitive position in the local market
Provide strategic and hands-on partnership to station and show teams, ideating and developing innovative, effective social marketing that drives listeners to engage with content over the air, on the Audacy app and across digital touchpoints
Build omni-channel content marketing and distribution strategies, in partnership with programming, digital and key station leadership
Meet regularly with station leadership and/or social leads at top brands to discuss content priorities as well as opportunities associated with social trends and buzz, exclusive interviews, tentpole events, and breaking news
Partner with talent on social best practices, organic opportunities for show promotion from their personal handles, engagement from/with station handles, and social participation in internal priorities and revenue partnerships (as relevant)
Partner with the sales organization to develop and implement a high-impact, influencer-driven approach to revenue partnerships
Serve as stations' central point of contact for content marketing and social strategy collaboration, as well as platform education and best practices
Work with cross-functional teams, including central programming/editorial, consumer marketing, PR and design, to ensure station social initiatives have visibility, augment concurrent priorities and are strategically integrated across relevant channels
Partner with market operations team to optimize process for collaboration and communication between central and key local teams, and provide targeted individual support as warranted
Provide strategic content and brand voice consultancy to performance marketing campaigns deployed from station social handles
Social Vision & Enterprise Thought Leadership:
Exhibit a superior understanding of the social and digital landscape, current trends, and consumer behaviors, identifying high-impact strategies, tactics and innovations to employ on platforms
Successfully present social marketing best practices to station leadership, producers, talent and senior management, influencing business and creative decisions
Have a strong point of view and vision, along with a clear, concise ability to provide direction to internal and external partners across a variety of formats and markets
Work closely with senior leadership to create and implement policies and best practices that streamline enterprise social process
Performance Analysis and Optimization:
Establish key performance indicators (KPIs) and metrics to measure the effectiveness of content marketing and social initiatives, aligned with broader business objectives
Use platform and performance data to adjust recommended strategies, tactics, and content to maximize engagement, reach, and ROI
Develop insights around existing and emerging social media platforms, competitors and influencer activity to assist in developing station social content and strategies
Deliver actionable monthly reporting to leadership team and key station stakeholders, showcasing areas of growth and opportunities for improvement/optimization
Qualifications
More About You:
Required
Bachelor's degree in Marketing, Communications, or related field
10+ years of experience in digital, social and/or content marketing
Proven track record of developing and implementing successful content and social strategies that drive business results
In-depth knowledge of social platforms, tools, and best practices
Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions
Excellent communication skills, both written and verbal, with the ability to effectively present ideas and influence stakeholders at all levels
Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple projects and priorities simultaneously
Preferred
Experience working in media & entertainment or audio industries
Success influencing and driving results in a decentralized environment/organization
Knowledge of advertising and paid media strategies on social platforms
Familiarity with compliance and regulatory requirements related to social media marketing (e.g., GDPR, FTC guidelines)
Additional Information
Pay Transparency:
The anticipated starting salary range for New York City-based individuals expressing interest in this position is $100,000/yr-$150,000/yr.
Salary to be determined by the education, experience, knowledge, skills, abilities and location of the applicant, as well as internal and external equity.
Audacy offers full time employees with a comprehensive benefits package to include: health care coordinator, medical, dental, vision, telemedicine, flexible spending accounts, health savings account, disability, life insurance, critical illness, hospital indemnity, accident insurance, paid time off (sick, vacation, personal, parental, volunteer), 401(k) retirement plan, discounted employee stock purchase, student loan payment assistance program, legal assistance, life assistance program, identity theft protection, discounted home and auto insurance, and pet insurance.
Important Notes:
Please be aware that Audacy will never ask you to send money at any point during the hiring process. Communication from legitimate Audacy representatives will only come from email addresses ending in @audacy.com. If you receive any suspicious requests or communications, please verify their authenticity before responding.
About Us
Audacy, Inc. (NYSE: AUD; OTC: AUDA) is a leading multi-platform audio content and entertainment company with the country's best collection of local music, news and sports brands, a premium podcast creator, major event producer, and digital innovator. Audacy engages 200 million consumers each month, bringing people together around content that matters to them. Learn more at www.audacyinc.com , Facebook (Audacy Corp), X (@AudacyCorp), LinkedIn (@Audacy-Inc), Instagram (@lifeataudacy) and Threads (@AudacyCorp)._
EEO
Audacy is an Equal Opportunity and Affirmative Action Employer. Audacy affords equal employment opportunity to qualified individuals regardless of their race, color, religion or religious creed, sex/ gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity, gender expression, national origin, ancestry, age (over 40), physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or other classification protected by applicable federal, state, or local law, and to comply with all applicable laws and regulations. Consistent with our commitment to equal employment opportunity, we provide reasonable accommodations to qualified individuals with disabilities who need assistance in applying electronically for a position with Audacy, unless doing so would impose an undue hardship. To request a reasonable accommodation for this purpose, please call 1-610-660-5614. Please note that this phone number is to be used solely to request an accommodation with respect to the online application process. Calls for any other reason will not be returned. Reasonable accommodation requests are considered on a case-by-case basis.
Job Locations USA-NY-New York | USA-IL-Chicago | USA-CA-Los Angeles | USA-PA-Philadelphia
ID 2024-6875
Category Marketing
Type Regular
