We believe in the power and joy of learning
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Our culture values diversity, engagement, and discovery
Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/ .
The Career & Technical Education Associate Product Marketing Manager will support the CTE Product Marketing team. We are looking for someone who is upbeat, organized and process-driven to join an exciting and dynamic Marketing team. You will help drive go-to-market campaigns and collateral that promote easy to use, quality digital solutions. You will also help sales teams by driving internal sales enablement tools and training. The successful candidate will be well organized to keep projects on track and delivered in a timely manner. There is also an opportunity for the incumbent to flex their marketing muscles as this role will also be tasked with marketing a portfolio of products!
What you'll do here:
Partner with the Product Marketing team to craft messaging and sales tools for both internal and external use, and determine the promotional needs of the portfolio
Work with product marketing colleagues on the analysis and creation of effective marketing strategies across the organization.
Synthesize market and customer insights to inform go-to-market and go-to-sales strategies
Collaborating across functions to ensure that portfolio business and revenue goals are met and exceeded.
Develop and implement measurable integrated marketing campaigns and thought leadership strategies to increase brand affinity and digital product usage.
Translate the portfolio's business objectives, market opportunities and offerings into a formal, cohesive go-to-market architecture.
Build sales tools, training materials, and compelling content and collateral including customer presentations, flyers/brochures, and case studies to support our sales team build and close pipeline.
Routinely assess competitive landscape and dynamics, providing insights and strategies to differentiate Cengage from others in the market.
Tell a compelling product story that engages our sales force, brings together new customer markets and drives sales.
Monitor and maintain accuracy of product information and resources on online product catalogue and other external-facing systems.
Contribute to the development of strategies by staying current with competitive updates and market trends
Provide insights into portfolio-owned industry conference attendance and engagement
Establish relationships with market influencers and advocates!
Skills you will need here:
Bachelor's degree or equivalent experience preferred
Up to 3 years of professional experience
Knowledge of K-12 Education Market
Can work quickly and juggle multiple priorities
Attention to detail, process-driven
Strong interpersonal skills, ability to work well with other team members and internal and external partners
Self-starter with a sense of urgency, able to work in a fast-paced environment
Basic digital literacy and MS office (Word, Excel, PPT) required
Preferred
At National Geographic Learning, a part of Cengage Group, we are enabling opportunity, powering progress, and supporting student journeys toward college and career. Using our digital learning programs and classroom learning resources, students experience the excitement and joy of learning that National Geographic explorers, scientists, writers, and photographers experience.
Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage's EEO/Affirmative Action Policy signed by CEO Michael Hansen (https://p.widencdn.net/pdvq6j/EEO_Policy_Statement_January_2017) and Equal Employment Opportunity is the Law notice (http://embed.widencdn.net/pdf/plus/cengage/ybs5gt19ik/eeopost-merged.pdf) by visiting their corresponding links.
Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations.ta@cengage.com or you may call us at +1 (617) 289-7917.
About Cengage Group
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Base Pay Range
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
$49,500.00 - $79,200.00 USD
Cengage Group , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.
We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
