Overview
Are you looking to take your career from good to great? As an employee of PenFed, every day is an opportunity to thrive, and be part of a team working to ensure our organization is providing world class service to our members, employees, and our communities. We exist to help our members realize their full potential, educate and encourage their dreams, and make every effort to follow our mission and help our members -do better.- Joining PenFed is more than being an employee; it's about being a part of the PenFed family.
Berkshire Hathaway HomeServices PenFed Realty (PenFed Realty), a wholly owned subsidiary of PenFed Credit Union (PenFed), is hiring a (Hybrid) Marketing Manager at our Alexandria, Virginia location. The primary purpose of this job is to manage the company's external and agent-facing communication initiatives, including all product/service launches, change communication, and ongoing marketing and promotional campaigns to drive the adoption of products, services, and behaviors in support of the company's goals.
Responsibilities
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties and the position will perform other duties as assigned.
Editorial
Functions as the company's head writer and editor, which includes management of the production, execution, and delivery of content for agent-facing and externally facing communications channels, including company newsletters, press releases/media announcements, corporate websites, and social media platforms.
Write storyboards and scripts for multimedia projects.
Serves as chief copywriter for the RECS creative services program, which includes ideation and copywriting for the branding assets (e.g., flyers, websites, etc.) of the program's real estate professional clientele.
Writes and creates agent-facing presentations that are powerfully written and visually appealing in support of coaching and training programs.
Campaign Development and Management
Works closely with relevant departments and stakeholders to develop and implement results-oriented marketing, promotion, and communications campaigns in support of product/service rollouts and launches.
Works closely with relevant departments and stakeholders to develop strategic marketing campaigns in support of large and long-term company initiatives, e.g., growth of property management and commercial division lines of businesses.
Develops and implements marketing communications campaigns to promote ongoing awareness and adoption of products, services, and initiatives as set by the company's priorities, e.g., RECS Transaction Coordination.
Develops and implements communications plans in support of change management initiatives.
Analyzes and reports on the results of campaigns in a clear, concise, and visually arresting manner, which also includes delivering insight and recommendations for improvement.
Qualifications
An equivalent combination of education and experience is considered.
5+ years of marketing communication experience.
Powerful and compelling writing skills required; previous experience with advertising/PR/ marketing services firms.
Excellent project management skills, with the ability to work independently and administer the project's tasks, resources, and stakeholder expectations from start to finish. Strong organizational skills with the ability to work on multiple projects at the same time.
Experience in using project management software, e.g., Asana, Trelio, etc.
Excellent interpersonal skills, with an aptitude for interacting with all levels of staff and real estate professionals and the ability to forge trusting relationships within a diverse team.
Bachelor's degree in journalism, communications, marketing, or related degree.
Proficiency in Adobe InDesign highly preferred; experience in Photoshop and Illustrator.
Expertise in Google Workspace or MS Office Suite; experience in creating dynamic presentations.
Knowledge of and interest in real estate a plus.
Excellent attention to detail and commitment to excellence.
Embrace learning and optimize the use of technology to improve processes and productivity and innovate deliverables.
Ability to communicate and present ideas in a clear, concise, and professional manner both verbally and in writing.
Ability to problem solve and apply innovative solutions.
Ability to both work and collaborate in a team environment, and to work independently and prioritize work.
Ability to effectively meet deadlines at expected quality.
Supports PenFed Realty's mission, vision, and values, including a commitment to quality, innovation, learning and growth.
Acts with positive, service-driven attitude with a commitment to going above and beyond to help real estate professionals and team members.
Seeks leadership opportunities by providing direction and feedback to team members and collaborating with team leaders.
Fosters and maintains a collaborative professional working relationship with team members.
Manages conflict effectively and encourages a healthy team environment.
Acts as a mentor by coaching and motivating team members.
Supervisory Responsibility
Licenses and Certifications
Work Environment
While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.
*Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds. *
Travel
Limited travel to various worksites is required.
