The Manager of Digital, Buffalo Wild Wings will assist to define and deliver the digital roadmap and KPIs for BWW ecommerce channels, partnering with other critical, supporting functions to ensure internal alignment. In this role you will be responsible for driving digital performance via traffic, revenue, conversion goals, and a positive digital guest experience. This role will serve as the brand's SME in the digital ecommerce space to inform the business, franchisees, and critical stakeholders on the state of BWW digital channels. You will work closely with the BWW business partners to share learnings, best practices, and prioritize business needs to drive the BWW digital roadmap.
This is a crucial role with Inspire's Digital Guest Experience team and is key to Inspire's journey in elevating and growing our existing suite of digital solutions. To deliver on our aggressive multi-year roadmap and priorities, you will need to collaborate and learn and understand Buffalo Wild Wing's business objectives, guest needs, franchisee needs, product performance, and technical platforms. You will collaborate closely with our brand, marketing, digital and product teams to prioritize and deliver against the digital strategy.
RESPONSIBILITES
Serve as the primary contact for Buffalo Wild Wings web & mobile app digital experiences
Evolve and innovate Buffalo Wild Wing's Digital Experience by pushing strategies that drive guests to our Sports Bars through the website, mobile app and other innovative digital channels
Develop the digital strategy, scope, and implementation plan for digital channels, collaborating with cross-functional partners including marketing, IT, Product, Customer Support, and Operations
Create, communicate, and manage timelines for the digital roadmap, prioritized by business needs, goals and performance metrics
Leverage digital performance insights to understand technology trends and consumer shopping behaviors, to identify opportunities for revenue that inform the BWW digital roadmap.
Serve as the SME to BWW Restaurant Technology Team for in-restaurant digital priorities
Maintain expert level knowledge of the menu, merchandising, admin portal, and their impact to BWW ecommerce websites and apps
Perform user acceptance testing prior to all digital deployments to ensure accuracy and minimize impact to our digital customers
EDUCATION QUALIFICATIONS
EXPERIENCE QUALIFICATIONS
REQUIRED KNOWLEDGE, SKILLS OR ABILITIES
Experience with ecommerce businesses and modern technologies involved including digital content management, product management tools, a/b testing tools, and web/app traffic analytics tools
Excellent project management skills, overseeing complex digital projects and priorities across multiple groups, ensuring stakeholders are held accountable and timelines are met
Extreme attention to detail, accuracy, and follow-through; loves process and organization
Demonstrated ability to manage multiple projects across groups, including UX design, development, and QA
Experience in requirements gathering and user stories
Experience with Agile Development Methodologies
Excellent verbal and written communication skills for interaction with leadership, peers, staff, and vendors
Comfortable preparing and delivering presentations to groups of varying size
Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, Rusty Taco and SONIC Drive-In restaurants worldwide.
We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink and gather around the table. We know that food is much more than a staple-it's an experience. At Inspire, that's our purpose: to ignite and nourish flavorful experiences.
Buffalo Wild Wings fuels moments worth sharing - for our guests and for our team members. Yes, it is literally working at a Sports Bar and all the energy that comes with it. We're a brand on the rise, and we need great people as we write the next chapter of our story. If that's you, pull up a barstool.
