Job Title: Digital Media Manager
Job Type: Full-time
Location: Virginia Beach, Virginia
All of us at Chartway stand united in our strong culture of listening and learning. We treat people with respect, integrity, and kindness, and are committed to continuously developing a diverse and inclusive workplace where team members are empowered to be their authentic selves. All backgrounds, viewpoints, and life experiences are welcome, knowing this commitment strengthens our credit union family and communities.
The Digital Media Manager builds, grows and optimizes digital channels and marketing programs, including Chartway.com, new member email onboarding, member and prospect email, and digital advertising platforms. Develops and manages website content and design, deepens member relationships with products and services, and drives sales through Chartway digital channels. This position collaborates with marketing team, internal stakeholders, and external marketing partners.
Responsibleand Accountable fo r:
Collaborating with the marketing teamto plan and implement marketing strategiesacross multiple channels, including website, online banking platform,email, and others
Managing recurring web contentreview meetings, suggesting improvements and ensuring all pages are up to date.Working with the website vendor on website upgrade projects
Gathering and analyzing website traffic, online behaviors, sources, funnels and conversion rates
Managingthe email marketing process and handling the list management, deploymentschedule, testing, optimizing and result reporting of email campaigns
Targeting and scheduling digital ads in Chartway online and mobile banking platforms and the branch digital marketing screens
Tracking, measuring, and reporting marketing performance on digital channels
Identifying opportunities to drivebusiness through digital marketing tactics and evaluate proposals
Develops and communicates digital marketing strategies and tactics to colleagues and leadership
Evaluating and recommending new digital marketing opportunities and technologies
Continually monitoring, assessing, and improving the effectiveness of department, programs, best practices and processes, ensuring continual process improvement
Processing marketing invoices on related projects and maintaining records of marketing spend within the marketing budget, as needed
Knowledge, Skills andAbilities:
Proven successful track record in managing website keyword optimization and marketing, affiliate partnerships, merchandising, email marketing, digital media and online marketing campaigns to sell products, and drive consumer acquisition, retention and loyalty
Ability to research, recommend, and manage vendor partners for digital marketing
Experience using website content management systems, analytics solutions, and customer resource management systems
Proven ability to handle multiple high priority demands to achieve optimal efficiency and productivity
Outstandingorganizational skills, attention to detail and ability to multi-taskeffectively
Collaborative problem solver
Deadlinedriven team player with ability to prioritize
Exceptionalcommunication skills both verbally and in writing
Solidcomputer skills, including MS Office, marketing software and applications
Proficientin Google Analytics, Google AdWords, & UX along with ad tracking,tagging and content management
Strong analytical, project management, and presentation skills
Ability to analyze and interpretdata with a key understanding of how technology operations help drive coresales results. Constant focus on ROI and results
Self-motivated and willing to maintainup-to-date knowledge with current and emerging digital marketing trends
Education andExperience:
Digital Media, Marketing, or a relevant field; qualification in Animation or Web Design is a plus
Experience: 5+ years of proven digital marketingexperience
Experiencemanaging a B2C website, as well as experience designing, developing andmeasuring multi-channel digital marketing campaigns
Financialservices experience a plus
Chartway offers a competitive salary and a comprehensive benefits package. Candidates must have a good credit history for consideration. Salary requirements must be included and resumes must be accompanied by a Chartway Employment Application for consideration.
Chartway Federal Credit Union is an EOE/M/F/ Disability/Vet Employer.
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