Driven Brands Holdings Inc. (NASDAQ: DRVN) (-Driven Brands-) headquartered in Charlotte, NC, is the parent company of some of North America's leading automotive aftermarket brands including Take 5 Oil Change, Meineke Car Care Centers, Automotive Training Institute, Maaco, CARSTAR, ABRA, Uniban, Car Wash US, FIX Automotive, 1-800-Radiator & A/C, and PH Vitres d'Autos. Driven Brands has more than 4,300 centers across 15 countries, and combined, all businesses generate approximately $4 billion in system-wide sales and service revenue over 50 million vehicles annually.
Driven Brands is the quintessential growth company, more than tripling its revenues, brands, employees, and profits over the past six years. The primary focuses of the company are growing its franchisee's profitability, all brands' unit count, and creating opportunities for its employees, franchisees, and investors. Our culture of meritocracy inspires high performance and innovation among our employees. We enable our employees and franchisees to go further, faster- generating growth for our franchisees' businesses and our employees' careers. For more information, visit drivenbrands.com.
As As a Marketing Coordinator, you will work in close collaboration and under the responsibility of the Marketing Manager and be responsible for executing the marketing tactics for various brands in the United States. You will be responsible for supporting the marketing department's initiatives with the planning, executing and tracking of marketing programs such as email, in-store material, event, social media or content.
Actively participate in the development and implementation of the brand's strategies with the internal team as well as our agencies, both for the digital and traditional aspects.
Understand and explain digital marketing tactics to the store managers (ex: SEO, SEM...).
Analyze campaign results with the objective of improving marketing KPIs.
Create social media content and manages social media calendar for the brands under his/her responsibility.
Write and edit monthly newsletters.
Comfortable with writing blog content and content creation
Manage quarterly meetings
Participate in onboarding and training store managers with prefered vendor platforms
Participate in the development of the annual convention.
Perform required translations of various documents.
Ensure inventory of promotional items.
Creation of new promotional and sales material
Work closely with the operations department to optimize the point of sales promotion.
Work with the agency and the internal team to update content on the website.
Bachelor's degree in marketing or communications
1-3 years of experience as a marketing coordinator or similar role
Must be fluently bilingual in English and Spanish both written and spoken
Knowledge of traditional and digital marketing, content marketing and social media marketing
Excellent writing, communication and presentation skills
Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint
Basic knowledge of Google Analytics
Time management skills and ability to multi-task and prioritize work
Attention to detail and problem-solving skills
Has a creative flair
Knowledge of the automotive industry is a plus
Is optimistic and enjoys teamwork
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Requisition ID: 2022-26612
External Company URL: https://www.drivenbrands.com/
Street: 440 S Church Street
Line of Business: Driven Brands, Inc.
