Mgr, Marketing
Job Reference Number: 17352
Employment Type: Full-Time , Onsite
Segment: Education
Brand: Aladdin-Campus-Dining
State: Georgia (US-GA)
The Role at a glance:
We are looking for a Marketing Manager for our Higher Education Segment. This is great opportunity for innovative marketing professional to support our regional operations teams, developing strategies to create the consumer experience appropriate to the brand and account in which they operate. You will be valuating key client marketing plans/materials relative to effectiveness and/or ROI, as well as providing recommendations for improved efficiencies/changes based on your expertise.
What you'll be doing:
Develop segment-specific strategic marketing plans with support of Senior Director of Marketing
Execute program strategies for unit level
Collect / Track Program Data with the Region
Develop and execute retail promotional strategies for culinary concepts
Develop marketing programs aimed to increase customer satisfaction, participation and or revenue
Partner with the corporate team to develop creative briefs for marketing collateral which includes among other initiatives
In-Unit Marketing Calendars
Case studies
In-Unit brands standards
Concepts
Programs
Business Development Presentations
Manage / Responsible for the New Account Opening Marketing Process
Orders
Installation
Brand Standards & Design
Manage / support the regions:
Digital Signage
Company Store
SharePoint
Provide / gather PR for enhanced exposure to the Aladdin Campus Dining brand in the marketplace
Press Releases
Social Media
Websites
What we're looking for:
Must-haves:
3-5 years of Marketing Experience or related field
Bachelor's Degree in Marketing or related field or equivalent work experience
Solid understanding of marketing strategies and tactics (food service, retail or restaurant management preferred)
Proven ability to develop and deliver effective presentations designed to influence executive leadership and decision makers
Possess professionalism and passion for customer and client relations
Demonstrated ability to relate well to individuals and groups with widely varying backgrounds, perspectives, education and skills is required
Ability to think strategically and operate autonomously
Nice-to-haves;
Experience working in a marketing capacity supporting a contract services organization
Experience working in a marketing capacity in Food Services
Where you'll be working:
This position will be located at Middle Georgia State University in Cochran, GA
Our Benefits:
Medical (FT Employees)
Dental
Vision
Voluntary UNUM offering for Accident, Critical Illness and Hospital Indemnity
Discount Program
Commuter Benefits (Parking and Transit)
EAP
401k
Sick Time
Holiday Pay (9 paid holidays)
Tuition Reimbursement (FT Employees)
Paid Time Off
The compensation for this role starts at $45,000 and goes up depending on experience.
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About Aladdin:
As our higher education segment, Aladdin serves colleges and universities across the United States. From dining halls to sporting events, we recognize how important food is to the college experience, and strive to ensure that students receive delicious, healthy food to fuel them through education and life.
About Elior-North America:
Elior North America is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. We are committed to diversity and encourage applications from people of all backgrounds and abilities. We take pride in supporting the development of our employees and their skills at all levels and in fostering an environment of growth.
At Elior North America, we are committed to offering growth and advancement opportunities for all of our employees. The valuable skills and experience you've gained with Elior will propel you further in your career, whether with our corporate office or one of our brand segments.
Disclaimer: This job description can be revised by management as needed.
