Why USAA?
Let's do something that really matters.
At USAA, we have an important mission: facilitating the financial security of millions of U.S. military members and their families. Not all of our employees served in our nation's military, but we all share in the mission to give back to those who did. We're working as one to build a great experience and make a real impact for our members.
We believe in our core values of honesty, integrity, loyalty and service. They're what guides everything we do - from how we treat our members to how we treat each other. Come be a part of what makes us so special!
The Opportunity
USAA Bank Marketing team is a growth engine for the bank, with a laser focus on our mission. We are looking for an Executive Director, Channel Management & Optimization who will share our passion to serve those who have served.
This position is an Executive leadership role that will drive the strategy, planning and execution of Email and Direct Mail channels across all Bank lines of business, in support of business goals. This individual will oversee the team responsible for developing the channel strategy for Email and Direct Mail channels, while driving bank marketing campaign execution with a focus on quality, speed to market, and a lens toward compliance and risk management. This role will require expertise in email and direct mail, with an understanding of how to optimize performance in the channels. It will also be critical to understand the operations of delivering campaigns with a focus on quality, process improvement and a desire to challenge the status quo.
We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: Charlotte, NC, San Antonio, TX, Plano, TX, Phoenix, AZ, Tampa, FL, Colorado Springs, Chesapeake, VA. Relocation assistance is available for this position.
What you'll do:
Provides executive level leadership and supports LOB Brand Managers in the development of go-to-market, execution plans, and channel marketing support plans. Serves as a subject matter expert in understanding, collecting and coordinating channel marketing requirements.
Accountable for monitoring results via business plan assessment and utilization of channel optimization monitoring tools through implementing changes to plans to drive desired results. Identifies new/emerging channels, resources and intermediaries and develops integrated strategies, plans and programs to leverage these opportunities.
Provides consultation and decision-making support for the development and implementation of new channel management and optimization capabilities necessary to measure performance, test and learn and drive digital marketing insights.
Leads Agile Marketing Scrum Masters and aligns with LOB Brand Managers to prioritize efforts and align resources across enablement and execution priorities.
Researches and keeps abreast of new and emerging industry technologies that can affect the application of channel management and optimization approaches.
Builds and oversees a team of employees for assigned functional area through ongoing execution of recruiting, development, retention, coaching and support, performance management, and managerial activities.
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
What you have:
Bachelor's degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
10 years of experience in sales/marketing, developing strategies, managing major initiatives and delivering results within a complex matrix environment.
4 years of people leadership experience in building, managing and/or developing high-performing teams.
Advanced experience with omnichannel marketing and optimizing in an agile environment.
Extensive experience using data and metrics to measure impact and resolve improvements.
Demonstrated knowledge and application of industry-related risk management and compliance framework and guidelines.
Experience collaborating with key resources and stakeholders, influencing decisions and managing work to achieve strategic goals.
Executive-level business acumen in the areas of business operations, industry practices and emerging trends.
Knowledge of federal laws, rules, and regulations to include: UDAAP, OCC Bulletin 2013-29: Third-Party Relationships: Risk Management Guidance , Reg W, Info Security and Privacy Standards (such as GLBA; TCPA; GDPR; CCPA; Privacy).
What sets you apart:
10+ years of large bank experience with credit and lending products
Expert knowledge of Direct Mail and Email channels along with marketing processes and capabilities in support of the channels.
Expert understanding of Marketing Operations specifically related to complex offers and campaigns.
Strong understanding of laws and regulations related to the banking/finance sector.
Analytical thinking ability that can be translated to drive strategic decision-making.
Strong ability to build relationships, influence, and coach across all levels of the organization, and without having direct authority.
Excellent communication skills (written, oral, presentation) at an executive level.
Demonstrated people leadership excellence; coaching, managing, and building high performing teams.
What we offer:
Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location. The salary range for this position is: $158,960 - $303,830 .
Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.
Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.
For more details on our outstanding benefits, please visit our benefits page on USAAjobs.com.
Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.
USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
If you are an existing USAA employee, please use the internal career site in OneSource to apply.
Please do not type your first and last name in all caps.
Find your purpose. Join our mission.
USAA is unlike any other financial services organization. The mission of the association is to facilitate the financial security of its members, associates and their families through provision of a full range of highly competitive financial products and services; in so doing, USAA seeks to be the provider of choice for the military community. We do this by upholding the highest standards and ensuring that our corporate business activities and individual employee conduct reflect good judgment and common sense, and are consistent with our core values of service, loyalty, honesty and integrity.
USAA attributes its long-standing success to its most valuable resource: our 35,000 employees. They are the heart and soul of our member-service culture. When you join us, you'll become part of a thriving community committed to going above for those who have gone beyond: the men and women of the U.S. military, their associates and their families. In order to play a role on our team, you don't have to be connected to the military yourself - you just need to share our passion for serving our more than 13 million members.
USAA is an EEO/AA Employer - applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity or expression, pregnancy, protected veteran status or other status protected by law.
USAA is an EEO/AA Employer - applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity or expression, pregnancy, protected veteran status or other status protected by law.
