Career Area:
Marketing / Sales / Product Support
Job Description:
As the Retail Distribution and Analytics Manager, you will develop strategies for distribution, dealer development, product development, and analytical research specifically related to the retail transformation of Caterpillar and our dealers.
Job Duties/Responsibilities may include, but are not limited to:
Leading the daily work and strategic direction of at least 2 employees focused on Caterpillar and Retail Transformation in North and South America in addition to up to 3 reports in the marketing talent development space
Implementation of a 5 Step Retail Strategy focused on Customer Needs and the Retail Journey at dealers across the Americas
Managing a $2M+ budget for dealer initiatives aimed at expanding retail sales of prime products
Developing and managing new projects to support dealer sales and profitability
Hiring, developing, and training a team to help achieve desired results
Managing growth plans in cooperation with dealers in their retail transformation
Responsibility for Net Loyalty Scores, and new customer growth
Responsibility for Expansion of Physical Dealer Coverage
Support of the development of online sales platforms and integration with Shop.cat.com
Representing Building Construction Products on the Caterpillar customer experience council
Representing BCP on Marketing and Sales Excellence Program enhancements
Supporting the retail aftermarket framework and initiatives
Basic Qualifications:
A minimum of 2 years of analytics/digital marketing experience
A minimum of 2 years of retail/distribution experience
Prior experience in dealer/sales network roles
Experience in dealer/sales financial management, understanding profitability drivers and tactics for cost control
Bachelor's degree
Top candidates will also have:
A relevant Master's Degree
Prior field rep experience
Experience in Caterpillar/Dealer retail business or initiatives
Internal cat.com, Cat Digital, GIS, or RDE Experience
Strong interest and track record of analytics, strategic vision, and execution
How We Support You (Employee Benefits)
Our goal at Caterpillar is for you to have a rewarding career. We offer a total rewards package that provides day one benefits (medical, dental, vision, RX, and 401K) along with the potential of a yearly bonus. Additional benefits include paid vacation days and paid holidays (prorated based upon hire date).
Your Work Shapes the World
Whether it be groundbreaking products, best in class solutions or creating a lifelong career, you can do work that matters at Caterpillar. With a 95-year legacy of quality and innovation and 150 locations in countries around the world, your impact spans the globe.
At Caterpillar, we believe each person is unique and valued, and are committed to ensuring that our workplace is diverse and representative of the many customers we serve around the globe. Different perspectives help us achieve our best work and come together to form a high-performing Caterpillar team that makes positive changes in the communities where we live and work.
This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at www.caterpillar.com/careers .
EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.
There's more to work at Caterpillar than just the work itself. We hire smart, friendly people and it shows in our culture. We hold ourselves to high standards and make sure our values of integrity, excellence, teamwork, commitment and sustainability come to life in the way we work. We make sure our employees feel continuously challenged while also supported. We provide professional growth opportunities, including leadership programs. We celebrate the diversity of our team, while also working together as one Caterpillar.
Our culture, like everything at our company, is made possible by each employee's contribution. Person by person, we create the environment we work in, and we are proud of the Caterpillar we've built.
