What is the opportunity and why will you enjoy it?
The mission of the VMware End User Computing (EUC) Business is to secure and enable the future of anywhere work. We do this by creating software that enables enterprises to deliver streamlined, simple experiences for their employees so they can use the digital tools of their choice while providing the connectivity, security, and management that enterprises require to operate at scale. We deliver our solutions for anywhere work through the VMware Anywhere Workspace platform, powered by foundational solutions such as Workspace ONE Unified Endpoint Management (UEM) and VMware Horizon.
As a Product Line Marketing Manager, you will be focusing on product marketing for VMware Horizon. As a key member of the team, you'll be responsible for defining, positioning (internally and externally) and driving the messaging, strategy, and execution of the go-to-market plan for hybrid cloud VDI (virtual desktop infrastructure), DaaS (desktop as a service), and app virtualization across our anywhere workspace platform. You will be actively engaged in owning activities related to the enablement of our sales and partners and in ensuring our customer message for VDI, DaaS, and apps in hybrid and multi-cloud deployments is consistent across all marketing programs and channels. Your role will require an understanding of the current market for desktop and app virtualization to help develop strategy that directly impacts EUC revenue. You'll work closely with EUC product management, technical marketing, sales specialists, and alliances supporting Horizon to develop thought leadership and engagement. All of this, in a highly collaborative, inclusive, and welcoming team that consistently delivers on VMware's EPIC2 values (https://news.vmware.com/company/vmwares-culture-built-epic2-values) .
Success in the Role: What are the performance outcomes over the first 6-12 months you will work toward completing ?
Within 30 days of employment,
Within 60 days of employment,
Demonstrate understanding of the tech by leading content creation tasks for your product. This may include building messaging documents, blogs, customer-facing assets (presentations, whitepapers, infographics), etc. to drive product awareness.
Build relationships with your peers across marketing and cross-functional teams, including product development, product operations, enablement, and field, etc. - that are responsible for driving product growth.
Assist with execution of industry conferences and events by creating compelling messaging and product demonstrations.
Within 90 days of employment,
Give captivating presentations internally to support enablement of our platform and our solutions.
Develop an ongoing customer-facing role, including regular customer briefings and direct field support.
And beyond,
Demonstrate subject market expertise in the end-user computing market and competitive landscape.
Demonstrated ability to successfully influence critical stakeholders on GTM initiatives / programs in support of your product.
Continue to show excellent written and verbal communication skills by putting out compelling external messaging and presentations.
Show strong project & organization skills with the ability to optimally structure and prioritize work in a fast-innovating environment.
What is the leadership like for this role?
The hiring manager for this role is Sachin Sharma who is the Director of Product Marketing for Horizon. Sachin has worked in the IT and systems management space for 20 years and has been at VMware for over 11 years. He brings deep industry, marketing, and product knowledge, and is passionate about ensuring not only team success, but also individual success, while cultivating a fun and engaging experience.
Where is this role located ?
Flexible: While preference will be for candidates willing to work out of Palo Alto, this role is flexible for candidates within the United States. It is expected that employees in this role be available to travel up to 15% of the time.
What are the benefits and perks of working at VMware?
You and your loved ones will be supported with a competitive and comprehensive benefits package. Below are some highlights, or you can view the complete benefits package by visiting www.benefits.vmware.com .
Competitive pay
Medical Coverage, Retirement, and Parental Leave Plans for All Family Types
Generous Time Off Programs
40 hours of paid time to volunteer in your community
Rethink's Neurodiversity program to support parents raising children with learning or behavior challenges, or developmental disabilities
Financial contributions to your ongoing development (conference participation, trainings, course work, etc.)
Wellness reimbursement and online fitness and wellbeing classes
For US based candidates, the annual pay range (OTE for commissioned roles; Salary for other roles) for this position is: $122,000 - $293,000. The actual offer will be based on the role, location, and individual candidate experience. Bonus, commission, and/or equity may be eligible for this position. VMware offers comprehensive benefits including, but not limited to: medical, dental, and vision plans, company paid holidays, paid sick leave, and vacation time. Additional benefits for this position can be found at https://benefits.vmware.com/. Your talent advisor can share more about the specific salary range for your preferred location during the hiring process.
This job may require the candidate to travel and/or work from a facility that requires full vaccination prior to entry.
Category : Marketing
Subcategory: Product Marketing
Experience: Business Leadership
Full Time/ Part Time: Full Time
Posted Date: 2023-06-20
VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what's possible today at http://careers.vmware.com.
Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.
