Career Area:
Business Technologies, Digital and Data
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Our common values and focus on inclusion and respect drive the decisions made by our company, teams and people. This is why we are committed to hiring and building diverse teams representative of the customers we serve globally. When you join our team, you can apply your unique life and job experiences and work in an environment where your ideas are heard, your contributions are celebrated, and your whole-self matters.
About Cat Financial
Cat Financial is a subsidiary of Caterpillar Inc., the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For more than 40 years, Cat Financial has provided a wide range of financing solutions to customers and CatR dealers for machines, engines, SolarR gas turbines, genuine Cat parts and services. Headquartered in Nashville, Tennessee, Cat Financial serves customers globally with offices and subsidiaries located throughout North and South America, Asia, Australia, Europe
and Africa. Visit cat.com to learn more about Cat Financial.
OVERVIEW
As a Digital Content Specialist, you will be responsible for creating and managing digital content projects for both internal and external audiences. You will collaborate with various teams to develop engaging content that aligns with our company's goals and brand identity, to support the development and execution of digital strategy tactics and initiatives.
RESPONSIBILITIES
Develop digital content strategies in collaboration with marketing, communication, and other relevant teams for digital product awareness.
Create and curate engaging content for various digital platforms, including websites, social media, emails, and more.
Produce multimedia content such as videos, infographics, and interactive presentations to enhance audience engagement.
Write and edit copy for digital channels, ensuring consistency in tone, style, and messaging.
Optimize content for search engines (SEO) and user experience (UX) to maximize reach and effectiveness.
Monitor and analyze content performance using analytics tools to identify areas for improvement and opportunities for optimization.
Stay up-to-date with digital marketing trends, emerging technologies, and best practices to continuously enhance content strategies and tactics.
Collaborate with internal stakeholders to gather requirements, feedback, and insights for content development projects.
Maintain brand consistency and compliance with company guidelines across all digital content.
Assist in the creation and execution of content calendars and schedules to ensure timely delivery of content projects.
QUALIFICATIONS
Bachelor's degree in marketing, communications, journalism, or related field.
Proven experience in digital content creation and management, preferably in a corporate or agency environment.
Strong writing, editing, and proofreading skills with impeccable attention to detail.
Proficiency in multimedia content creation tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.) and/or other relevant software.
Knowledge of SEO principles and best practices.
Familiarity with content management systems (CMS) and digital publishing platforms.
Excellent project management and organizational skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
Strong interpersonal and communication skills with the ability to collaborate effectively across teams and levels of the organization.
Creative thinking and problem-solving abilities with a passion for innovation and continuous improvement.
Portfolio showcasing examples of previous digital content projects and their impact.
Join our team and play a key role in shaping our company's digital presence and storytelling efforts!
Posting Dates:
February 20, 2024 - February 27, 2024
Any offer of employment is conditioned upon the successful completion of a drug screen.
EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.
Not ready to apply? Join our Talent Community (http://flows.beamery.com/caterpillarinc/talcom) .
There's more to work at Caterpillar than just the work itself. We hire smart, friendly people and it shows in our culture. We hold ourselves to high standards and make sure our values of integrity, excellence, teamwork, commitment and sustainability come to life in the way we work. We make sure our employees feel continuously challenged while also supported. We provide professional growth opportunities, including leadership programs. We celebrate the diversity of our team, while also working together as one Caterpillar.
Our culture, like everything at our company, is made possible by each employee's contribution. Person by person, we create the environment we work in, and we are proud of the Caterpillar we've built.
