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At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
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Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/ .
The Senior Director, Marketing (NGL) is jointly responsible for the development and execution of go-to-market strategy for Cengage Learning's K-12 business. Reporting to the Senior Vice President, General Manager of National Geographic Learning, this individual will synthesize market and customer insights to inform strategy, while partnering across functions to build a cohesive story for all product offers and customers. A strategic problem solver with an execution orientation, the Senior Director will: oversee the creation and execution of marketing campaigns and thought leadership strategies to increase brand affinity; apply demand gen standard methodologies to create a rich marketing-sourced sales pipeline; lead the team in the execution of high impact account-based marketing and sales enablement programs; and measure all marketing activities to ensure high return on investment, using data to inform tactics and strategies.
What you'll do here:
Lead product marketing messaging, positioning and campaign development.
With a research-driven approach, help your team uncover product value points and translate them into messaging that clearly differentiates National Geographic Learning and Cengage K-12 solutions from its competitors.
Take a data-driven approach to support pipeline goals. Work closely with other leaders in marketing, sales, and go-to-market operations to ensure pipeline goals are met in the short- and long-term.
Constantly search for ways to drive win rates and reduce objections through strategic sales enablement and client journey optimization.
Implement account-based marketing by concentrating resources on a set of key target accounts within K-12 market.
Lead the use of personalized campaigns designed to engage each account, basing the marketing message on the specific attributes and needs of the account.
Develop and demonstrate deep business understanding and strong relationships with key partners, working cross-functionally with Sales, Customer Success, Product, Technology, and Strategy leaders.
Provide insight and support to company leadership to inform the identification and shape the development of new offerings (products, solutions or services).
Work with Sr Director, Digital Marketing, and the Corporate Communications team to drive brand goals and reach.
Engage media and industry influencers to reinforce thought leadership and the National Geographic Learning and Cengage Learning K-12 narrative.
Manage budgets and resources effectively; measure programs and campaigns for effectiveness; report on success via traditional and non-traditional measures; demonstrate value.
Provide marketing support for strategic partnerships, and other key initiatives for the channel.
Manage the creation of sales tools, training materials, and compelling content and collateral including customer presentations, flyers/brochures, proposal templates, and case studies that help our K-12 Sales team build and close pipeline;
Ensure that in person and virtual events, conference, and other briefings are well planned and implemented.
Skills you will need here:
A bachelor's degree is required; MBA is a plus.
12+ years marketing experience, with 10+ years' experience in K-12 product marketing preferred
3+ years managing other marketers.
Understanding of K-12 state adoption markets and processes.
Ability to measure and effectively communicate campaign results; thinks in terms of return on investment.
Demonstrated ability in launching and growing innovative products.
Demonstrated strategic agility. Proven record with strategy creation and execution, including ability to operate at a hands-on, detail level.
Drive for results. -Can-do- attitude and persistence.
Interpersonal Savvy. Outstanding communication skills along with the capacity to engage within state-, district-, and school-level leadership.
Creativity. Ability to champion and implement new and innovative approaches, ideas, methods, processes, products and services.
Strong negotiation and influence skills across multiple partner groups. Proven teammate in a fast-paced environment.
Ability to effectively lead through Influence across the organization.
Demonstrated success in leadership situations and decision-making.
Solid understanding of financial and business metrics, including P&L statements, conversion rates, sell-through, market share, attrition, gross margin, customer satisfaction, and retention rates.
Excellent oral and written communications skills (strong presentation skills a requirement).
Demonstrated success using analytical skills and critical thinking to formulate strategic direction.
Excellent organizational skills and demonstrated ability to multi-task.
Proficient in SalesForce.com, including Marketing Cloud, is a plus.
Ability to travel for business to customer sites, offices, and appropriate sales or marketing events.
At National Geographic Learning, a part of Cengage Group, we are enabling opportunity, powering progress, and supporting student journeys toward college and career. Using our digital learning programs and classroom learning resources, students experience the excitement and joy of learning that National Geographic explorers, scientists, writers, and photographers experience.
Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage's EEO/Affirmative Action Policy signed by CEO Michael Hansen (https://p.widencdn.net/pdvq6j/EEO_Policy_Statement_January_2017) and Equal Employment Opportunity is the Law notice (http://embed.widencdn.net/pdf/plus/cengage/ybs5gt19ik/eeopost-merged.pdf) by visiting their corresponding links.
Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations.ta@cengage.com or you may call us at +1 (617) 289-7917.
If you are a Washington state, New York state, Jersey city, New Jersey, Colorado state or New York City resident, please email, please email jobpostinginquiries@cengage.com to receive compensation information for this role. Please be sure to include this posting's job ID in the subject line of the email to help ensure a timely response.
About Cengage Group
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
