Overview
Are you looking to take your career from good to great? As an employee of PenFed, every day is an opportunity to thrive, and be part of a team working to ensure our organization is providing world class service to our members, employees, and our communities. We exist to help our members realize their full potential, educate and encourage their dreams, and make every effort to follow our mission and help our members -do better.- Joining PenFed is more than being an employee; it's about being a part of the PenFed family.
PenFed is hiring a (Hybrid) Senior Marketing Manager, Credit Cards at one of the following locations: Tysons, Virginia; or Omaha, Nebraska. The primary purpose of the Brand Manager will be to drive strategy, development and execution of marketing initiatives to support credit card marketing in alignment with the overall PenFed brand. This position will be responsible for delivering against a range of KPIs to drive awareness, consideration, and applications as well as drive the creativity and innovation of marketing initiatives and messaging to ensure business goals are achieved.
Responsibilities
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties and the position will perform other duties as assigned.
Develops the overall product marketing strategy that incorporates consumer insights, situational analysis, and competitive research used across multiple channels to reach PenFed's goals and drive growth specifically in consumer credit cards
Requires expert-level understanding of the full marketing mix
Demonstrates an ability to learn new markets quickly, and can adjust to changes in market dynamics and competitive landscapes, optimizing campaigns as needed
Owns creative consumer messaging and value proposition development for new marketing campaigns across all marketing channels
Manages full execution of marketing strategy including media, out of home, OTT, digital, direct mail, sponsorships and promotions to deliver on goals; has strong understanding and experience across these channels
Measures campaign effectiveness through data analysis, evaluates opportunities for improvement, and makes recommendations for future campaigns
Works closely with cross functional teams, including product, PR, digital experience, internal design, agency partners, business analytics, finance, procurement, compliance and legal to ensure consistency, accuracy and alignment on all brand efforts
Oversees budget, forecasting, and reconciliation for credit card marketing
Drives cross sell marketing for credit card among existing members
Leads meetings, presentations, task-forces, and marketing communications for product initiatives and assigned projects
Maintains competitive analysis on credit card marketing creative
Participate in new and ongoing credit card projects as needed
Ongoing review of processes and procedures, identify workflow improvements and efficiencies to improve speed to market
Demonstrates ability to produce creative ideas and elicit creative ideas from others
Willingness to take feedback from product and management teams in an objective manner and incorporate into creative as necessary
Supports branch, event and merger efforts through campaign and media support
May travel/attend PenFed sponsored Events which require representation
Assists with other marketing department projects as needed
This role is responsible for ensuring business continuity.
Qualifications
Equivalent combination of education and experience is considered.
Bachelor's degree in Business, Marketing, Communications, or related field preferred
Minimum of seven (7) years campaign management and marketing experience in the consumer credit card industry; including but not limited to campaign development, campaign implementation, test and learn methodology, digital marketing, member centric insights, competitive intelligence, and campaign performance analysis
Familiarity with credit card regulatory requirements
Demonstrated marketing & strategic analysis skills with an ability to map and understand business drivers
Working understanding of credit card portfolio profitability
Expertise in marketing strategy and project management principles and practices
Excellent communications, conflict management, and negotiation skills
Must possess a strong work ethic and be an enthusiastic team player
Self-starter with the ability to work collaboratively, prioritize, and meet deadlines
Licenses and Certifications
Work Environment
While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.
Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.
Travel
Ability to travel to various worksites and be on-call may be required.
About Us
Established in 1935, PenFed today is one of the country's strongest and most stable financial institutions with over 2.8 million members and over $36 billion in assets. We serve members in all 50 states and the District of Columbia, as well as in Guam, Puerto Rico and Okinawa. We are federally insured by NCUA and we are an Equal Housing Lender. We are available to members worldwide, via the web, seven days a week, twenty-four hours a day.
We provide our employees with a lucrative benefits package including robust medical, dental and vision plan options, plenty of paid time off, 401k with employer match, on-site fitness facilities at our larger locations, and more.
Equal Employment Opportunity
PenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of same.
PenFed will also reasonably accommodate qualified individuals with a disability so that they can apply for a job or perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to PenFed. Contact human resources (HR) with any questions or requests for accommodation at 240-224-4256.
