ITW Evercoat is the global leader in the manufacture of professional auto body repair fillers and putties, adhesives, professional car care, recreational marine patch and repair products. Evercoat is a division of Illinois Tool Works Inc within the ITW Performance Polymers and Fluids segment. We are known for our unique 80/20 business model and core values of Integrity, Respect, Trust, Shared Risk and Simplicity . Illinois Tool Works (ITW) is a Fortune 200 Company headquartered in Glenview, IL.
The Digital Marketing Specialist develops, implements, tracks, and optimizes our digital world to deliver Omnichannel experiences that accelerates and strengthens our end user engagements and conversions, our customer and end users' brand loyalty, improves customer retention, and increases sales. Works with the Marketing team and other key stakeholders in the organization in the support of our end users and consumers, and acts as the in-house expert on social, digital and email and ecomm activation.
Essential Duties and Responsibilities :
Works both tactically and strategically with Marketing, Product Management, Sales and other key stakeholders in the organization to grow our end user demand and e-commerce presence for our products.
In collaboration with Marketing Manager, the Digital Marketing Specialist will help to strategize and lead execution for all digital campaigns through all of our channels, including customer and Jobber networks and programs, marketplace platforms (i.e. Amazon), all social media channels, industry media partners, influencers, YouTube, Google, etc.
Maintain content and call-to-actions on our websites including landing pages, SEO, and other static content for our three websites to accelerate and grow '80 customers and end user traffic and conversion/path to purchase.
In coordination with Marketing Manager, establish and track key metrics to track campaign results, ROI and use insights to continuously improve.
Strategize and execute video and photography production for product application, lifestyle imagery, etc.
Lead email campaign and contact database management.
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Other duties may be assigned.
Demonstrable experience leading and managing SEO/SEM, marketing database, landing page, email, social media and/or display advertising campaigns.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
Experience with content management platforms such as HubSpot.
Solid knowledge of website and campaign analytics (e.g. Google Analytics, HubSpot)
Experience and/or aptitude for video and photography production and editing.
Attention to detail and ability to handle competing priorities.
Experience in setting up and optimizing Google advertising campaigns
Up-to-date with the latest trends and best practices in online marketing and measurement
General automotive / mechanical knowledge a plus
Education and Experience:
BS degree in marketing or related field required
3-5 years of working experience in digital marketing
Physical Requirements:
The inability to perform any of the following physical requirements does not preclude an applicant from consideration unless, following an individualized analysis, it is determined that the physical requirement is an essential job function and the applicant is unable to perform such function with or without reasonable accommodation. Please refer to the Essential Duties and Responsibilities.
As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.
All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.
ITW is an equal opportunity employer. We value our colleagues' unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.
As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.
All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.
ITW is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
