Career Area:
Marketing / Sales / Product Support
Job Description:
As a Marketing Consultant for Caterpillar's Building Construction Products (BCP) division, you will focus on product marketing including new product introductions through digital campaigns. You will act as a resource for our sales reps as they promote products to dealers and work closely with our product groups on machine roll outs. All campaigns and initiatives developed will connect back to BCP's overarching business and marketing goals.
Job Duties :
Support the Growth of product sales by increasing participation through lead generation utilizing national and segmented marketing (advertising) campaigns
Oversee the North American awareness, lead management and marketing campaign strategy for products and attachmentsensuring the right content is provided to the customer at the different levels of the buyer's journey, before and after purchase
Create marketing content and materials for use in external marketing and promotions communicating clearly with internal partners and with dealers
Lead NPI (New Product Introduction) go-to-market initiatives including project management, digital marketing efforts, event planning/support, and overall marketing strategy
Support team and internal partners with recommendations and guidance on marketing campaign projects. Ensure robust process for measurement, and support improvements based on those metrics.
Have basic project management of marketing agency relationships and strategic projects
Work with internal Caterpillar teams to manage BCP (Building Construction Products) technology go-to-market efforts ensuring alignment with all external promotions and campaigns
Create and track compelling digital marketing campaigns that enhance coverage efforts, bring market awareness, and grow qualified leads
Collaborate with other team members in the marketing team, global brand team, and product teams across the organization
Suggest and implement new features and ideas that drive awareness and actions from target customers
Support BCP Tradeshows as needed
Ensure that BCP marketing communications maintain state-of-the-art communication production techniques and products while reducing cost
Establish cost and budget targets to be followed through
Basic Qualifications:
Bachelor's degreeor equivalent years of professional experience
6+ years of marketing,sales support or product experience
Experience with digital marketing campaigns, content marketing,managing strategic marketing agencies & budget management
Travel up to 25% of the time
Top Candidates Will Also Have:
Experience leading and developing marketing campaign strategies
Experience marketing through media platforms
Thorough knowledge of awareness marketing, customer personas, and lead generation/management strategies
Track record of building relationships quickly with internal and external stakeholders
Strong communication skills, ability to influence a variety of business partners, peers, and customers
Experience leveraging data to drive decision making, strategy development and tactical execution
Excellent organization, analytical, and project management skills
Understanding of how the dealer network functions
Familiarity with Caterpillar products and solutions, including machines connected to the retail customer segment
Additional Details:
Preferred location: Cary, NC
Additional locations: Chicago or Peoria, IL; Dallas, TX; Nashville, TN
Other Caterpillar corporate facilities will be considered; however, fully remote work is not available for this role
Relocation assistance is available to Cary, NC only
How We Support You (Employee Benefits)
Our goal at Caterpillar is for you to have a rewarding career. We offer a total rewards package that provides day one benefits (medical, dental, vision, RX, and 401K) along with the potential of a yearly bonus. Additional benefits include paid vacation days and paid holidays (prorated based upon hire date).
Your Work Shapes the World
At Caterpillar, we believe each person is unique and valued, and are committed to ensuring that our workplace is diverse and representative of the many customers we serve around the globe. Different perspectives help us achieve our best work and come together to form a high-performing Caterpillar team that makes positive changes in the communities where we live and work.
Whether it be groundbreaking products, best in class solutions or creating a lifelong career, you can do work that matters at Caterpillar. With a 95-year legacy of quality and innovation and 150 locations in countries around the world, your impact spans the globe.
This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at www.caterpillar.com/careers .
#LI #hiring
Relocation is available for this position.
EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.
There's more to work at Caterpillar than just the work itself. We hire smart, friendly people and it shows in our culture. We hold ourselves to high standards and make sure our values of integrity, excellence, teamwork, commitment and sustainability come to life in the way we work. We make sure our employees feel continuously challenged while also supported. We provide professional growth opportunities, including leadership programs. We celebrate the diversity of our team, while also working together as one Caterpillar.
Our culture, like everything at our company, is made possible by each employee's contribution. Person by person, we create the environment we work in, and we are proud of the Caterpillar we've built.
