Career Area:
Sales
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Caterpillar's Building Construction Products (BCP) division is hiring a Sales and Marketing Product Support Specialist . This is a new, exciting, hybrid role, focusing initially on marketing content and sales support activities and transitioning over time to be more heavily focused on the sales support activities.
Role Summary: Contribute product group sales support knowledge and content to the marketplace, honing skills as a commercial support resource for district reps and dealers.
Represent BCP product group on sales issues relating to products including implementing new product marketing activities.
Represent issues related to the overall commercial performance in a territory including PINS trend, demand fluctuations and basic customer requirements.
What You'll Do
Benchmark, design, and deliver product-specific marketing, sales and rental support content, including but not limited to web-based and print media such as brochures, specalogs, product and application product training materials. Development of content will include activities such as securing photography and videography, identifying and securing application-specific internal and customer job-site locations.
Deliver competitive market analysis, including competitive new product introductions & positioning, tracking trends in design, performance and capability improvements.
Identify and manage product group participation in key industry trade shows, trade associations, and trade association events.
Support product and application training events for industry field team, dealer sales and rental reps, as well as key corporate and national account customer sales support events.
Develop Retail and Rental Growth strategy for Latin America and the Caribbean markets.
Monitor the product customer experience via Dealer and Customer Satisfaction and Loyalty survey analysis, issue identification as well as improvement design and implementation.
What You Have
Experience & success developing and delivering new product marketing content.
Experience & success planning and delivering trade show, promotional, and training events.
Basic understanding of the commercial side of business and how a manufacturing dealer network functions.
Sound commercial judgment that focuses on and balances increasing revenue & reducing costs, identifying new opportunities & retaining customers, delivering quality & reducing time to market.
Analytical skills that demonstrate ability to consolidate various data inputs, uncover/identify trends and market realities.
Basic understanding of construction equipment and/orOEM dealer organization.
Ability to work independently and communicate effectively with Caterpillar personnel, dealers and customers.
Top Candidates Will Also Have :
This role is designed to transition into a product consultant shortly after a new product introduction launch, therefore, additional sales and customer support capabilities that will contribute to long term success are:
Spanish language fluency, Portuguese proficiency
Demonstrated success anticipating customer needs, focusing efforts to proactively meet needs and exceed customer expectations in a B2B or B2C front-line sales and/or customer support role(s).
Demonstrated success measuring and observing customer satisfaction levels via verbal and non-verbal communication, then developing and implementingproduct marketing/sales content, training, and service improvement alternatives.
Additional Details
Work location: Cary or Clayton, NC
Relocation assistance is available
How We Support You (Employee Benefits)
Our goal at Caterpillar is for you to have a rewarding career. We offer a total rewards package that provides day one benefits (medical, dental, vision, RX, and 401K) along with the potential of a yearly bonus. Additional benefits include paid vacation days and paid holidays (prorated based upon hire date).
Your Work Shapes the World
At Caterpillar, we believe each person is unique and valued, and are committed to ensuring that our workplace is diverse and representative of the many customers we serve around the globe. Different perspectives help us achieve our best work and come together to form a high-performing Caterpillar team that makes positive changes in the communities where we live and work.
Relocation is available for this position.
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.
EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.
Not ready to apply? Join our Talent Community (http://flows.beamery.com/caterpillarinc/talcom) .
There's more to work at Caterpillar than just the work itself. We hire smart, friendly people and it shows in our culture. We hold ourselves to high standards and make sure our values of integrity, excellence, teamwork, commitment and sustainability come to life in the way we work. We make sure our employees feel continuously challenged while also supported. We provide professional growth opportunities, including leadership programs. We celebrate the diversity of our team, while also working together as one Caterpillar.
Our culture, like everything at our company, is made possible by each employee's contribution. Person by person, we create the environment we work in, and we are proud of the Caterpillar we've built.
