Join Xylem in the global mission to #LetsSolveWater! As a leading water technology company with 23,000 employees operating in over 150 countries, Xylem is at the forefront of addressing the world's most critical water challenges. We invite passionate individuals to join our team, dedicated to exceeding customer expectations through innovative and sustainable solutions.
THE ROLE : The Strategic Marketing Manager will be responsible for formulating growth strategies that measurably improve the business' market position, deliver differentiated customer experience and enable profitable growth in the Wastewater Utilities market segment. The highly strategic and vertically focused role will combine market intelligence, data-driven insights and a deep understanding of customer needs to identify market trends, -white space- opportunities, and develop go to market strategies to drive revenue growth:
Serve as a market segment expert, understanding both the broad landscape of the market as well as the granularities of it, including the key players, competitive threats, and levers for success.
Strengthen customer intimacy and brand value by defining and segmenting needs, pain points, buying behaviors, and preferences.
Collaborate with cross functional teams to design and execute strategies that generate demand and drive growth through customer acquisition, retention, and win-back.
Identify and build the case for the big -strategic bets- opportunities, including new product /solution development, expansion into adjacencies, cross-selling and upselling potential, and new business models.
We offer a full benefits package to include Flexible Time Off (FTO) for salaried positions, health, dental, vision, investment savings plan, and additional miscellaneous benefits.
CORE RESPONSIBILITIES:
Market Intelligence:
Gathers and analyzes market segment, customers, company, and competitor information to support the development of the strategic business plan for the market vertical.
Leads Voice of Customer efforts to solve strategic growth questions for the business and sense for latent customer needs.
Develops multi-year -Market Map- based on identification of under-served customer markets, monitoring of industry trends and high-growth, attractive market/technology drivers.
Sources and interprets multiple and complex data sets (from internal and external sources) into insights that lead to profitable business actions.
Growth Strategies:
Champions select strategic growth initiatives as part of the enterprise strategy.
Develops go-to and get-to market strategies for existing products/applications/markets in geographies where market share is low compared to goals and/or are targeted areas for growth.
Works closely with the Demand Generation Manager to develop targeted lead generation and brand building marketing campaigns that can be directly attributed to revenue growth.
Identifies potential market adjacency opportunities.
Sales Enablement:
Works with direct sales team and channel partners to build their business.
Partners with sales to identify strategic accounts and provide insights, training, or other support as needed.
Performs thorough assessments of the potential for specific new target markets and technology opportunities and develops go-to and get-to market strategies to pursue these opportunities
Industry Partnerships:
Builds industry and customer alliances and participates in industry/trade organizations.
Identifies potential business partners and scouts for M&A opportunities.
Develops content for and/or participates in training events for customers and sales organization.
Demonstrates thought leadership by presenting in industry seminars, leading webinars and publishing white papers.
QUALIFICATIONS:
BA or BS in Marketing, Business or Engineering; MBA preferred
8+ years of related experience in marketing, channel development and strategy
Previous experience in the water/wastewater industry and/or utility industry
Proven track record of leveraging marketing strategies and tactics to drive business growth, innovation, and value creation.
Proven track record of teamwork, collaboration, and results.
Superior business perspective, problem solving, and command skills.
Excellent interpersonal and communication skills, including presentation skills.
Balance strategic and tactical efforts - Ability to get credible results/wins working one-on-one with sales & ops AND providing a clear 3-5-year framework for accelerating profitable growth.
Ability to create followership and influence - get teams rallied around the business especially in sales & product management by informing, listening, convincing, and persuading others to action on key growth initiatives.
Converts theory and insights into specific actions.
Ability to manage and organize multiple priorities in a poised, self-driven manner.
SALARY:
The estimated salary range for this position is $130,000 to $150,000 plus bonus. Starting pay is dependent on multiple factors, such as skills, experience, and work location, and is not typically at the top of the range. At Xylem we offer a competitive compensation package with a generous benefit package, including Medical, Dental, Vision plans, 401(k) with company contribution, paid time off, paid parental leave and tuition reimbursement.
Salary range:
$91,500.00 - $164,500.00
Join the global Xylem team to be a part of innovative technology solutions transforming water usage, conservation, and re-use. Our products impact public utilities, industrial sectors, residential areas, and commercial buildings, with a commitment to providing smart metering, network technologies, and advanced analytics for water, electric, and gas utilities. Partner with us in creating a world where water challenges are met with ingenuity and dedication; where we recognize the power of diversity, equity and inclusion in driving innovation and allowing us to compete more effectively around the world.
At Xylem, you'll not only contribute to solving water issues but also have the chance to make a difference through our paid Volunteer Program, Xylem Watermark. We embrace diversity and prioritize our employees' well-being through our DE&I initiatives and Employee Resource Groups (ERG). Proud to be an Equal Employment Opportunity (including disability and veterans) and Affirmative Action workplace, Xylem fosters an inclusive environment free from discrimination or harassment.
Please note that the information in this job description outlines the general nature of the position and is not an exhaustive list of duties. Xylem is dedicated to providing reasonable accommodations to enable all employees to perform their essential job functions. We reserve the right to modify this job description and assign additional duties as needed. Embrace the opportunity to be part of Xylem's transformative journey in shaping the future of water technology! #XylemCareers #GlobalImpact #WaterInnovation
