We believe in the power and joy of learning At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education. Our culture values diversity, engagement, and discovery Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/. As a State Adoption Campaign Marketing Manager for National Geographic Learning in the secondary K-12 market, working with an extraordinary team of marketers, sales consultants, and educators, you can make a significant contribution in advancing College and Career Readiness for teachers and students across the country. National Geographic Learning is committed to providing engaging and impactful digital and print learning materials to middle and high school students in their journey toward career success. What you'll do here: + Strategically focus on targeted large state adoption opportunities to increase market share for those campaigns + Acts as an in-market leader for the full campaign with major presence in the state. Builds strong relationships with sales consultants and key educator influencers prior to major adoptions. + Responsible for pulling together key subject area stakeholders and influencers to act as advisors and advocates, by collaborating with the product and sales teams. + Attends conferences related to state adoptions to attend sessions, make connections with educators, seek out advisors, and monitor competitors. + Studies via web research, social media, news, and community groups to learn shifts in state trends, standards changes, and topical state issues for both administration and teachers. + Works with sales and sales leadership, product, and product marketing to develop the thought leadership campaign to drive awareness, and the campaign story for our product solutions. + Carries out awareness campaigns prior to the adoption including thought leadership webinars and white papers related to hot topic issues; email, web, and social media campaigns; state held events and conferences strategies. + Develops and monitors the effect of all sales enablement tools. + Understands our online course solutions in relationship to customer goals and needs, from onboarding to implementation, and the competitive ed tech landscape. + Collaborates to develop an effective presentation working with sales, product marketing, and customer success. During campaign, influences changes to the presentation to ensure effectiveness. + With Product Marketing, trains sales on how to ask qualitative questions to customers to help us position our programs. + Applies findings from campaigns to future or smaller campaigns. Focuses 90% of effort on larger state campaigns. Skills you will need here: + BA/BS, Marketing or Education field preferred. + Minimum of 6 years of Sales or Marketing experience. + Proven success in managing and executing B2B marketing programs for the academic market. + Able to travel and be in-market for an extended period of the campaign. + Experience executing data-driven campaigns; experience with program management and business intelligence software a plus. + Able to remain agile while successfully managing a high-volume of work in a fast-paced, deadline driven environment. + Digital marketing skills covering email, social, and webpage creation. + Strong presenting skills. + Proficient computer skills. Ability to perform at an intermediate to advanced level in MS Word, MS Excel, and MS PowerPoint. Experience in other digital marketing systems. + The creativity and ingenuity needed to create content strategies that balance user needs with business requirements. + Strong interpersonal skills; ability to work well with other team members, customers, sales, etc. + Experience partnering with creative services, freelance/contractors, agency partners or other vendors to develop campaigns. Preferred Skills/Knowledge/Experience: + Involvement in the education, publishing, and/or information industry market(s). + Familiarity with SEO/SEM, project management, Eloqua, Adobe Creative Suite and/or other design programs, CRM, and/or analytical platforms. At National Geographic Learning, a part of Cengage Group, we are enabling opportunity, powering progress, and supporting student journeys toward college and career. Using our digital learning programs and classroom learning resources, students experience the excitement and joy of learning that National Geographic explorers, scientists, writers, and photographers experience. Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage's EEO/Affirmative Action Policy signed by CEO Michael Hansen (https://p.widencdn.net/pdvq6j/EEO_Policy_Statement_January_2017) and Equal Employment Opportunity is the Law notice (http://embed.widencdn.net/pdf/plus/cengage/ybs5gt19ik/eeopost-merged.pdf) by visiting their corresponding links. Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations.ta@cengage.com or you may call us at +1 (617) 289-7917. If you are a Colorado state resident, please email jobpostinginquiries@cengage.com to receive compensation information for this role. Please be sure to include this posting's job ID in the subject line of the email to help ensure a timely response. About Cengage Group Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
