We believe in the power and joy of learning At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education. Our culture values diversity, engagement, and discovery Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/. Infosec, a Cengage Group company, believes knowledge is power when fighting cybercrime. We help IT and security professionals advance their careers with skills development and certifications while empowering all employees with security awareness and privacy training to stay cyber safe at work and home. It's our mission to equip all organizations and individuals with the know-how and confidence to outsmart cybercrime. We've been named to Madison's Top Workplaces and Chicago's Best Places to Work, and pride ourselves on our employee culture. Infosec is seeking a strategic, results-oriented Director of Product Marketing with proven experience in the cybersecurity, technology or edtech space. Reporting to VP Marketing, you will lead a small but influential team of product marketers to build and refine our go-to-market strategy for our two award-winning cybersecurity education products: Infosec IQ and Infosec Skills. Leadership, collaboration and communication skills are essential in this role. You'll collaborate with Product, Engineering, Sales and Client Success to drive product adoption, win market share and increase brand loyalty. What you'll do here: + Take a data-driven approach to support pipeline goals. Work closely with other leaders in Marketing and Revenue Operations to ensure we meet pipeline goals in the short- and long-term. You'll also constantly look for ways to shorten sales cycles and reduce objections through strategic sales enablement and client journey optimization. + Lead product marketing messaging, positioning and campaign development. With a research-driven approach, help your team interview buyers and clients to uncover product value points and translate them into messaging that clearly differentiates Infosec from its competitors. You'll use these same insights to generate meaningful campaign assets that win clients and drives feature adoption. + Mentor and develop your product marketing team. Product marketing - especially in cybersecurity - must keep pace with changing technology. You'll push your product marketers for their best work and support them every step of the way with mentorship, learning opportunities and when needed, investment into new tooling or resources to support their goals. + Analyze the market, communicate trends and identify new opportunities. Help educate your team and other departments about the competitive landscape - and our differentiators. This includes developing a formal pricing strategy to ensure our pricing reflects our value proposition while staying competitive in the market. + Develop effective relationships with key business units and partners. This includes aligning product marketing strategies and campaigns with critical partners like Brand Marketing, Digital Marketing, Product and Sales. Skills you will need here: + 5+ years of product marketing experience + 1+ years of leadership experience - including recruiting, managing and coaching + Strong project management and time management skills required + Excellent written and verbal communication skills a must, including the ability to craft compelling stories + Strong interpersonal skills and the ability to lead or collaborate with cross-functional teams and projects + Up to date on the latest marketing trends, tools and technologies + Analytical skills and ability to identify, interpret and use marketing analytics to improve communications and tactics + Proven ability to plan strategically while remaining responsive to shifting market demands and growth opportunities + Previous experience in the cybersecurity, technology or edtech space strongly preferred Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage's EEO/Affirmative Action Policy signed by CEO Michael Hansen (https://p.widencdn.net/pdvq6j/EEO_Policy_Statement_January_2017) and Equal Employment Opportunity is the Law notice (http://embed.widencdn.net/pdf/plus/cengage/ybs5gt19ik/eeopost-merged.pdf) by visiting their corresponding links. Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations.ta@cengage.com or you may call us at +1 (617) 289-7917. If you are a Colorado state resident, please email jobpostinginquiries@cengage.com to receive compensation information for this role. Please be sure to include this posting's job ID in the subject line of the email to help ensure a timely response. About Cengage Group Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
