Brand Experience teams at Inspire Brands work cross-functionally to maximize brand performance. Individuals on the Brand Experience team will gain exposure working with Brand Marketing and Commercial Group leaders, across Digital Retail, Customer Marketing, and Consumer Insights. This role will support the development of data-driven marketing strategies that support Go-To-Market plans for the national calendar with responsibilities ranging from project management, briefing, and reporting. This role will support the Arby's Brand Team in the development of Brand Experience.
RESPONSIBILITIES
Assist the Strategy Lead and National Calendar team in developing annual and quarterly brand briefs
Build and maintain a monthly brand highlights report leveraging data and insights from variety of data resources and tools from the Commercial Group. This includes, but is not limited to:
Brand analytics reporting
Competitive intelligence
Consumer insights data
Customer feedback and sentiment
Brand health tracker
Help manage the brand stage gate process by working with cross-functional partners to build weekly agendas, collect and share meeting notes, and maintain project documentation and testing calendar
Help build strategy decks and sell decks for quarterly franchise board meetings
Act as an OKR (Objectives and Key Results) steward and help the Brand Experience team track progress against the team's dedicated Key Results
Support in go-to-market testing and execution of value strategy work as well other non-product initiatives
Assist in the review and management of all Arby's CPG business approval needs
Work cross-functionally to build and maintain yearly learning agenda across all parts of the business
Work with e-commerce teams to develop robust marketing plans across owned channels, loyalty program, and 3rd party delivery
EDUCATION AND EXPERIENCE QUALIFICATIONS
Preferred: 4 Year degree
Preferred bachelor's degree in business/Marketing/Communications
Marketing or Communications internship, 1+ year of project management/marketing/advertising agency experience
REQUIRED KNOWLEDGE, SKILLS or ABILITIES
Strong interest in learning, and the ability to pick up new concepts quickly
Strategically minded individual with strong communications skills with a range of audiences
Demonstrated project planning, organizational and prioritization skills
Flexibility and ability to adapt quickly to meet changing circumstances in a fast-paced environment
Ability to connect various cross functional data sets and identify inconsistencies and risks
Experience with applications like Excel and Tableau desired
Proficient in Microsoft Outlook applications (PowerPoint, Excel, OneDrive)
Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC Drive-In restaurants worldwide.
We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink and gather around the table. We know that food is much more than a staple-it's an experience. At Inspire, that's our purpose: to ignite and nourish flavorful experiences.
