Description
SHIFT: Day Job
SCHEDULE: Full-time
Job Title: Senior Marketing Communication Writer Location: Primarily Remote (if located within 50 miles of office location, some time in the office may be required)
Schedule: Monday-Friday, must accommodate 9a-5p EST
Be part of an extraordinary team! We are looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve. You will thrive in a complex and collaborative environment where you take action and ownership to solve problems and lead change. Do you want to be part of a larger purpose and an evolving, high-performance culture that empowers you to make an impact?
We are looking for an innovative experienced Multimedia writer who can help lead Anthem into the digital space--from ideation to execution. Bring your expertise to our innovative, achievement-driven culture, and you will discover lasting rewards and the opportunity to take your career further than you can imagine.
How you will make an impact:
The Senior Marketing Communications Writer is responsible for providing advanced creative and technical advice and writing support for the development and implementation of highly complex marketing communication materials.
Primary duties may include, but are not limited to:
Consult with business leaders to identify business objectives.
Evaluates the effectiveness of communication plans and materials, and recommend digital communication strategies and implementation approaches that support usability principles, testing methodologies, and search engine optimization.
Researches write, edit, and review content for use across multiple channels, from marketing print to digital collateral programs, and Researches, writes, edits, and reviews multimedia content for digital programs campaigns with a focus on digital (social, video, email, web, etc.) including writing to brand voice guidelines.
Collaborates with designers and other marketing team members to develop and implement digital communication solutions.
Ensures all digital solutions and interactive experiences meet internal and external business and legal standards and follow appropriate corporate standards, guidelines, and approval processes.
May assist in developing content for traditionally printed programs (marketing collateral, trade publication advertising, direct mail, etc.) as needed.
Identifies improvement/efficiencies that support operational excellence, and supports business initiatives
Qualifications
Minimum Requirements:
Preferred Skills, Capabilities and Experiences:
Understanding and/or experience in healthcare or managed care marketing.
Omnichannel and/or digital marketing experience.
Ability to multi-task in a fast-paced environment, meeting daily deadlines/deliverables.
Experience with white papers, pitch decks, and Workfront is a plus.
Experience in healthcare or managed care preferred.
Knowledge of value based solutions a plus.
Excellent interpersonal, verbal, and written skills.
Ability to pivot quickly and work in a fast-paced environment.
Background in creative strategy, concepting and implementation.
Experience understanding and writing in a brand voice for multiple audiences.
Strong copyediting and proofreading skills.
Strong organizational and interpersonal skills with experience working in a team environment.
We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few. The health of our associates and communities is a top priority for Anthem. We require all new candidates to become vaccinated against COVID-19. If you are not vaccinated, your offer will be rescinded unless you provide - and Anthem approves - a valid religious or medical explanation as to why you are not able to get vaccinated that Anthem is able to reasonably accommodate. Anthem will also follow all relevant federal, state and local laws. Anthem, Inc. has been named as a Fortune Great Place To Work in 2021, is ranked as one of the 2021 World's Most Admired Companies among health insurers by Fortune magazine, and a Top 20 Fortune 500 Companies on Diversity and Inclusion. To learn more about our company and apply, please visit us at careers.antheminc.com. Anthem is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact ability@icareerhelp.com for assistance.
REQNUMBER: PS71469-Virginia
