We believe in the power and joy of learningAt Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education. Our culture values diversity, engagement, and discoveryOur business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/. We are looking for a marketing automation specialist to join our team. The successful candidate is a diligent and intelligent individual who can make an immediate positive impact. Your mission is to design, build, and measure marketing programs, and improve the effectiveness of our marketing automation platform (Eloqua). In this role, you can have a significant impact in an already rapidly growing organization. You will work closely with other SMEs in strategy, analytics, and integrated campaigns to bring the team's campaign strategy to life. This role reports to the Marketing Automation Manager. Daily responsibilities will include, but are not limited to, end-to-end campaign build (segment, email, canvas, etc.), development of dynamic content and other customization, and monitoring/optimization of the campaign. The goal is to deliver high-quality marketing programs and help increase speed / agility throughout our overall campaign processes. This is a great opportunity for a self-motivated, technical individual who thrives in a dynamic environment. The successful candidate will have proven, hands-on experience building, launching and optimizing successful marketing automation programs in Eloqua. Duties and Responsibilities + Understand and help improve our marketing automation strategy and process + Work with a core team of subject matter experts to design, deploy, monitor and optimize campaigns, supporting specific stages of the customer journey + Build and maintain automated marketing campaigns with performance focus + Monitoring of segment performance and -handoffs- to the next stage in the customer journey + Build out sophisticated campaigns in a clear and maintainable manner + Assist in the technical conceptualization of demand creation, nurturing and scoring program strategy + Assist in the maintenance of the marketing automation platform including scoring, forms, multi-touch drip nurture and broadcast emails, profiling, segmentation, and other workflows + Reinforce and support marketing automation standard methodologies + Help minimize list fatigue and opt-outs to improve email deliverability + Ensure timeliness and quality of campaign execution Required Skills: + College degree in Marketing or equivalent experience + 2+ years' experience in high-tech B2B campaign execution and operations, integrated marketing and demand generation + 1+ years' experience using marketing automation platforms (Eloqua or SFMC preferred) + Ability to work with large datasets, and complex databases + Strong project management capabilities, including the ability to accurately specify project timeframes, dependencies and risk factors, and manage multiple priorities and tasks simultaneously + Ability to think logically and critically when troubleshooting + Problem solving ability and consideration of process improvements + Excellent organizational skills and strong attention to detail + Strong written and verbal communication Cengage Group's Higher Education business, Cengage, supports learning and student success by providing materials and digital solutions to faculty and students enrolled in two-year, four-year and vocational programs. We currently serve more than 10 million of the 18 million students in US higher ed. Setting a new standard of service for our customers, we deliver quality, easy-to-use course materials from textbooks and eBooks to courseware such as MindTap and WebAssign. In the US, we offer Cengage Unlimited and Cengage Unlimited for Institutions. We help instructors be better teachers, we help institutions solve problems and we empower students to leverage the power and joy of learning to transform lives. Cengage Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. You may view Cengage's EEO/Affirmative Action Policy signed by CEO Michael Hansen (https://p.widencdn.net/pdvq6j/EEO_Policy_Statement_January_2017) and Equal Employment Opportunity is the Law notice (http://embed.widencdn.net/pdf/plus/cengage/ybs5gt19ik/eeopost-merged.pdf) by visiting their corresponding links. Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations.ta@cengage.com or you may call us at +1 (617) 289-7917. If you are a Colorado state resident, please email jobpostinginquiries@cengage.com to receive compensation information for this role. Please be sure to include this posting's job ID in the subject line of the email to help ensure a timely response. About Cengage GroupCengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education. cengagegroup.com Inclusion & Diversity - Cengage Corporate (https://www.cengagegroup.com/about/inclusion-and-diversity/) Learn about inclusion and diversity in our workplaces, communities and the education experiences we provide. Visit our website to learn more.
