As a member of ProMedica's marketing communications department, the Senior Account Strategist - Provider Division is responsible for building and executing marketing communications strategy that aligns with business and clinical goals and drives optimum outcomes for the organization (i.e. generate revenue and build reputation). This individual serves as the primary marketing communications representative for assigned clients, service lines/business units; helping to meet marketing, promotional and communications needs. This position reports to the Marketing Communications Account Director and operates as a key member of the Marketing Communications Provider Division.
ACCOUNTABILITIES 1. Primary responsibility for creating and executing comprehensive marketing communications plans based on assigned clients' priorities and goals for key revenue and reputation driving initiatives. Serves as the primary Marketing Communications representative for assigned clients. 2. Works collaboratively with assigned clients to proactively pursue avenues for marketing communications based on business/clinical objectives and develops appropriate plans to achieve goals. 3. Acts as a trusted consultant to assigned customers in the planning, development and maintenance of marketing communications plans and campaigns. 4. Leads/owns marketing communications measurement processes and monitors or retrieves metrics/data for assigned projects, clients and campaigns. 5. Analyzes and reports back on marketing communications analytics and metrics to clients. Recommends strategic adjustments based on performance to ensure favorable outcomes/ROI. 6. Provides system perspective and positioning to assigned clients to encourage system-wide alignment and consistency. 7. Contributes input and content to Marketing Communications vehicles, including myProMedica, promedica.org, social media, ProMedica TV, etc. 8. Develops and creates outcomes-oriented, information-rich content for stakeholders across a wide variety of publications and vehicles. 9. Collaborates with Marketing Communications colleagues to produce effective marketing communications plans/campaigns that are timely, accurate and on target with budget and client expectations. 10. Participates in media on-call schedule as assigned by Director of Public Relations. 11. Works closely with advertising agencies-educating them on client/service line needs, key audiences, messages, points of differentiation, goals, measurements and tracking as needed. 12. Responsible for managing interns who join the Provider Division. 13. Provides mentorship to Account Coordinators and Account Strategists within Marcom. Education: Bachelor's degree in marketing, English, journalism, or communications.
Skills: A demonstrated ability to understand and prioritize the needs of a variety of clients and translate requests into outcomes-oriented marketing communications plans. Must possess professional demeanor and poise appropriate for working with senior level employees and administrators. Excellent writing, speaking and presentation skills. Must be comfortable working with clients representing various/diverse areas throughout the organization, as well as between facilities/work stations. An understanding of healthcare industry issues. A demonstrated aptitude for understanding complex issues and the ability to translate them for stakeholders at all levels of the organization. Critical thinking skills and the initiative to explore new approaches, tactics, ideas, etc. An ability to handle multiple, deadline-oriented projects simultaneously. Mature interpersonal skills, including an enthusiasm for teamwork and the ability to easily develop effective relationships with marketing communications co-workers and clients at all levels of the organization.
Years of Experience: 5-7 years of marketing or communications experience; health care experience is preferred. License: N/A Certification: N/A
PREFERRED QUALIFICATIONS Education: Bachelor's degree Skills: marketing, communications Years of Experience: 5-7 years License: N/A Certification: N/A
WORKING CONDITIONS Work Environment: This position is eligible for a hybrid (remote/in-office) work schedule. Personal Protective Equipment: N/A Physical Demands: N/A
The above list of accountabilities is intended to describe the general nature and level of work performed by the incumbent; it should not be considered exhaustive.
ProMedica is a mission-based, not-for-profit integrated healthcare organizational headquartered in Toledo, Ohio. For more information, please visit www.promedica.org/about-promedica
Qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, religion, sex/gender (including pregnancy), sexual orientation, gender identity or gender expression, age, physical or mental disability, military or protected veteran status, citizenship, familial or marital status, genetics, or any other legally protected category. In compliance with the Americans with Disabilities Act Amendment Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a job with ProMedica, please contact employment@promedica.org
Equal Opportunity Employer/Drug-Free Workplace
Requisition ID: 87409
