Position Description
Leverage your -science first- mentality, curiosity, deep technical expertise, and problem-solving skills to explore, discover, and predict patterns and insights within complex data sets. This includes enabling government to capitalize on the value proposition of advanced analytics, and the derivation of clear narratives that help our clients understand their data and how those insights address their research questions.
Facilitate access to all-inclusive marketing event and response details that encompass both national, local, and virtual marketing platforms. This information will create a common operating picture to provide immediate input on marketing effectiveness of events planned and executed at all levels of the command. This is particularly important to demonstrate the linkage between local marketing campaigns and all the responses that they may generate, even to the national platforms to justify the resourcing.
This position is contingent upon your ability to maintain/transfer a Secret clearance.
This position is contingent upon customer requirements and/or their approval.
In this role, you will:
Develop and maintain reporting metrics, provide data extracts, and conduct analysis on website-wide metrics for general situational awareness for Army Recruiting Command leadership and staff.
Conduct regional/local website analysis over specific timeframes to aid in the assessment of Training and Doctrine Fusion Board events.
Facilitate analytics from GoArmy.com, Adobe Analytics,SalesforceDat o rama, and Google Analytics.
Conduct analysis on unit-level websites; compare effectiveness among the commands and teasing out best practices.
Facilitate social media analytics with tools such as Digimine by:
Developing and maintaining reporting metrics, providing data extracts, and conducting analysis on the collective social media marketing effort across all platforms used in Army Recruiting Command; conducting regional/local and platform-specific analysis of Army Recruiting Command Social Media campaigns.
Developing reporting techniques and formats for easy consumption by Army Recruiting Command leadership and staff
Qualifications
To be successful in this role, you will have:
Bachelor's Degree and 10 years of relevant experience.
Or a Master's Degree with 5 years of relevant experience.
Active DoD Secret Clearance
Experience in social media analytics and marketing campaign effectiveness.
Experience in Adobe Analytics - marketing analytics background.
Experience with data analytical tools, languages, and libraries such as Python with Pandas, scikit-learn, and others, and R using RStudio.
Experience with regression models, time series models, decision trees, random forests, and text analytics using additional support models and methods to analyze and model marketing and lead data for trends and effectiveness.
Ability to frame and scale data problems to analyze, visualize, and find data solutions, and translate customer qualitative requirements into quantitative and technical approaches.
Experience creating meaningful data visualizations and interactive dashboards using platforms such as Tableau, Qlik, Power BI, RShiny, plotly, or d3.js to communicate findings and relate them back to how your insights create business impact .
Working knowledge of databases and SQL; preferred qualifications include linking analytic and data visualization products to database connections.
Additional desired experience and skills:
DoD experience is preferred, with marketing and recruiting.
Data science methods across all aspects of analytics to include descriptive, predictive, and prescriptive.
Unstructured text and natural language processing.
Experience supervising algorithm implementation in on-premises and cloud-based computing environments.
Experience developing software to generate reports and visualizations that summarize data sets and provide data-driven insights.
Company Overview
Serco Inc. (Serco) is the Americas division of Serco Group, plc. Serco serves every branch of the U.S. military, numerous U.S. Federal civilian agencies, the Intelligence Community, the Canadian government, state and local governments, and commercial clients. We help our clients deliver vital services more efficiently while increasing the satisfaction of their end customers. Headquartered in Herndon, Virginia, Serco Americas has over 9,000 employees and is part of a $4 billion global business that helps transform government and public services around the world. At Serco, our employees are our most valuable asset - we listen, respect and support them throughout their career at Serco. We invite you to become part of our dynamic team. Serco is an equal opportunity employer committed to diversifying our workforce (Race/ Color/ Sex/ Sexual Orientation/ Gender Identity/ Religion/ National Origin/ Disability/ Vets).
To review Serco benefits please visit: https://www.serco.com/na/careers/benefits-of-choosing-serco .
If you require an accommodation with the application process please email: careers@serco-na.com or call the HR Service Desk at 800-628-6458, option 1. Please note, due to EEOC/OFCCP compliance, Serco is unable to accept resumes by email.
Serco does not accept unsolicited resumes through or from search firms or staffing agencies without being a contracted approved vendor. All unsolicited resumes will be considered the property of Serco and will not be obligated to pay a placement or contract fee. If you are interested in becoming an approved vendor at Serco, please email Agencies@serco-na.com .
COVID-19 Regulations: Serco complies with all applicable COVID-19 requirements. This may require employees to be vaccinated against COVID-19, provide attestations regarding vaccination status and/or COVID-19 testing, or satisfy other conditions of employment that Serco deems appropriate, and employees may be required to show proof of vaccination and/or negative COVID-19 test results as a condition of employment (except in limited circumstances where an employee is legally entitled to an accommodation).
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ID 51691
Recruiting Location : Location US-IL-Chicago
Category Business Systems/Analysis
Position Type Full-Time
Security Clearance Secret
Telework Yes - May Consider Occasional/Part Time Teleworking for this position
