Overview
Audacy, one of the nation's most influential audio content and entertainment platforms, is hiring a Director, Consumer Marketing, Media to oversee the media planning in support of content and programming initiatives to Audacy's 200 million listeners. Reporting to our SVP of Consumer Marketing, the Director will lead media planning, placement, measurement and growth opportunities across the business.
Responsibilities
The Role
Media planning/execution of plans utilizing Audacy's internal assets/promotional inventory to support:
Brand initiatives
Business line marketing initiatives
Prioritized launches
Track media delivery of all Audacy owned campaigns; Monitor media value and performance against KPIs
Help optimize, streamline continually enhance processes for internal media deployment
Partner with business lines on identifying and prioritizing plans that will utilize Audacy inventory
Guide internal stakeholders to map out priorities; Enforce efficient and effective planning; Align with broadcast, digital, activation and traffic teams
Design and conduct test campaigns with analytics team; Build Audacy muscle memory/expertise
Manage outside media agency for quality control of off-platform media planning and buying
Serve as an expert on seamless and integrated marketing campaigns, ensuring creative is well aligned to strategy and consulting on best practices by platform
Qualifications
The Requirements
5-8 years Media planning and execution experience (brand or agency)
Expertise across all media forms and measurement (including Mobile, Search, Social, TV, Audio) and how to synthesize into cohesive plans
Understanding of media strategy, development, and storytelling of holistic media solutions and planning
Experience managing external agencies, and navigating internal partners and business lines
Persuasive storyteller and presentation abilities. Comfortable developing, delivering and defending strategic presentations
The Person
Collaborator with the conviction to make informed decisions in a fast-paced environment
Multi-tasker who can prioritize quickly and efficiently in alignment with company priorities
Motivating influencer who can develop relationships across the organization
Calming presence under pressure and able to manage large workload effectively and with grace
Passionate audiophile who lives and breathes the medium
About Us
Audacy, Inc. (NYSE: AUD) is a leading multi-platform audio content and entertainment company with the country's best collection of local music, news and sports brands, a premium podcast creator, major event producer, and digital innovator. Audacy engages 200 million consumers each month, bringing people together around content that matters to them. Learn more at www.audacyinc.com , Facebook (Audacy Corp) and Twitter (@AudacyCorp).
EEO
Audacy is an Equal Opportunity and Affirmative Action Employer. Audacy affords equal employment opportunity to qualified individuals regardless of their race, color, religion or religious creed, sex/ gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity, gender expression, national origin, ancestry, age (over 40), physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or other classification protected by applicable federal, state, or local law, and to comply with all applicable laws and regulations. Consistent with our commitment to equal employment opportunity, we provide reasonable accommodations to qualified individuals with disabilities who need assistance in applying electronically for a position with Audacy, unless doing so would impose an undue hardship. To request a reasonable accommodation for this purpose, please call 1-610-660-5614. Please note that this phone number is to be used solely to request an accommodation with respect to the online application process. Calls for any other reason will not be returned. Reasonable accommodation requests are considered on a case-by-case basis.
Job Locations USA-NY-New York
ID 2022-4628
Category Marketing
Type Regular
