Digital Strategy Manager
Description
Digital Strategy Manager
The Digital Strategy Manager is responsible for developing and optimizing Georgia Power's digital presence and implementing multi-channel digital campaigns. The successful candidate must be a seasoned, digital marketing leader who is passionate about leading a team in ideating and executing best in class digital marketing campaigns and programs across social media, email marketing, web and mobile applications. The successful candidate will develop and analyze performance of campaigns that engage our audiences online and optimizes digital content deliverables. This role will lead the Digital Strategy team and will report to the Brand Director.
Due to the vital role digital media plays in driving brand favorability, the Digital Strategy Manager must be extremely knowledgeable on how to drive growth and brand affinity across multiple digital channels and create email marketing strategies to increase engagement and build brand sentiment.
The position is based out of Georgia Power Corporate Headquarters in Atlanta, and currently allows for a hybrid work environment depending on departmental needs.
Qualifications
A bachelor's degree in Advertising, Marketing, Communications, related discipline, or other appropriate experience.
5 years' experience in strategy, with an emphasis on digital executions; PR and/or agency experience preferred.
3 years of supervisory experience; passionate people leader with demonstrated ability to lead, motivate, and develop teams.
Knowledge of digital channel engagement strategies and corresponding KPIs
Working knowledge of digital strategy best practices
Experience with programmatic/display, such as Google Campaign Manager and Display & Video 360 experience.
Experience with paid social platforms, such as Facebook, Instagram, Twitter, LinkedIn, YouTube and TikTok.
Experience with email marketing programs, like Eloqua or similar tools.
Experience with Adobe Experience Cloud, like Adobe Analytics or similar tools.
Experience prioritizing multiple projects involving internal and external stakeholders.
Excellent communication and presentation skills, oral and written.
Analytical nature and ability to make decisions based on insights and metrics.
Strong design sensibility.
Responsibilities
Taking a creative and data-driven approach to drive a unified digital strategy supporting social, web, email and mobile experiences.
Oversee the creative and editorial execution of the georgiapower.com website and other digital channels managed by Corporate Communications group.
Recommending new email marketing approaches that drive customer engagement and provide an experience that culminates in measurable results.
Establishing processes that ensure extensive QA and brand alignment in digital content, ensuring accurate content, functional links, and proper distribution based on requirements.
Collaborating with an interdisciplinary team of strategists, designers, developers and subject matter experts.
Writing and presenting experience debriefs, gap analysis, competitive assessments, customer journeys and provide solutions to support key digital marketing initiatives.
Identifying the trends and technology shaping the future of consumer behavior and implement new strategies for a better user experience.
Working with the Brand Director to identify, hire and maintain key external partners to continuously improve our approaches and/or experiment with new ones.
Disclaimer:
This information describes the general nature and level of work performed by employees in this job. The description is not designed to be a comprehensive inventory of duties, responsibilities and qualifications required in the job. Reasonable accommodations may be made to qualified disabled individuals for performance of essential duties and responsibilities.
Georgia Power is the largest electric subsidiary of Southern Company (NYSE: SO), America's premier energy company. Value, Reliability, Customer Service and Stewardship are the cornerstones of the Company's promise to 2.6 million customers in all but four of Georgia's 159 counties. Committed to delivering clean, safe, reliable and affordable energy at rates below the national average, Georgia Power maintains a diverse, innovative generation mix that includes nuclear, coal and natural gas, as well as renewables such as solar, hydroelectric and wind. Georgia Power focuses on delivering world-class service to its customers every day and the Company is consistently recognized by J.D. Power and Associates as an industry leader in customer satisfaction. For more information, visit www.GeorgiaPower.com and connect with the Company on Facebook (Facebook.com/GeorgiaPower), Twitter (Twitter.com/GeorgiaPower) and Instagram (Instagram.com/ga_power).
Southern Company (NYSE: SO ) is America's premier energy company, with 46,000 megawatts of generating capacity and 1,500 billion cubic feet of combined natural gas consumption and throughput volume serving 9 million customers through its subsidiaries . The company provides clean, safe, reliable and affordable energy through electric operating companies in four states, natural gas distribution companies in seven states, a competitive generation company serving wholesale customers across America and a nationally recognized provider of customized energy solutions, as well as fiber optics and wireless communications . Southern Company brands are known for excellent customer service, high reliability and affordable prices that are below the national average. Through an industry-leading commitment to innovation, Southern Company and its subsidiaries are inventing America's energy future by developing the full portfolio of energy resources, including carbon-free nuclear, 21st century coal, natural gas, renewables and energy efficiency, and creating new products and services for the benefit of customers. Southern Company has been named by the U.S. Department of Defense and G.I. Jobs magazine as a top military employer, recognized among the Top 50 Companies for Diversity by DiversityInc, listed by Black Enterprise magazine as one of the 40 Best Companies for Diversity and designated a Top Employer for Hispanics by Hispanic Network. The company has earned a National Award of Nuclear Science and History from the National Atomic Museum Foundation for its leadership and commitment to nuclear development and is continually ranked among the top energy companies in Fortune's annual World's Most Admired Electric and Gas Utility rankings. Visit our website at www.southerncompany.com .
Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.
Job Field: Communications & External Affairs
Job Type: Standard
Primary Location: Georgia-Metro Atlanta-Atlanta
Operating Company: Georgia Power Company
Job Type: Standard
Travel (Up to...): Yes, 25 % of the Time
Work Location(s):
Georgia Power Headquarters - 241 Ralph McGill Blvd. NE (241ATLANTA)
241 Ralph McGill Blvd. NE
Atlanta, 30308
Req ID: GPC2009052
