Job Description
Our company is committed to saving and improving patient lives. In Information Technology (IT), we are committed to enabling our commercial organization to elevate patient impact and business outcomes by delivering best experiences to our customers fueled by advanced digital capabilities and solutions with modern operating excellence.
The IT Director of the Content & Promotional Lifecycle Automation Product Line is a key leadership role in the Customer Engagement & Experience Value Team within Human Health IT. Content Creation is the first step in the promotional review lifecycle. Understanding our customers (healthcare professionals, patients, caregivers, and payers), the messages that will resonate each customer type, and supporting the marketing teams who translate those into marketing plans requires knowledge of our brands and the technical expertise of the capabilities and services required to deliver content to the markets.
This role will be leading a product line of agile product teams that provide marketing/promotional planning, launch planning, content creation, digital asset management, medical legal regulatory review capabilities to our brand strategy and marketing operations business teams. The leader will be responsible for product management, relationship management, subject matter expertise and business case development for the team. Success is highly dependent on the integration of products and services provided by all of the value teams, as well as our marketing and content platform partners (i.e. Veeva, Microsoft, AWS, etc).
With the advent of automation, this role will lead new capabilities that leverage machine learning, AI and Gen AI to drive efficiencies and top line results.
We are looking for a strong leader who is collaborative, a self-starter, can take ownership/ accountability and drive results. This senior role will report into the HHIT Customer Engagement & Experience Value Team Lead and will interact with senior executives across the business and IT.
You must be comfortable with rapid transformation, able to handle ambiguity well and help others navigate it, get inspired by enabling key business priorities through the enablement of cutting-edge technology, and shape the strategy.
Responsibilities:
Product management for our marketing and content strategy product and related capabilities. This will involve expertise in the capabilities, knowledge of market regulatory requirements and how it might require adaptation of the capabilities, development of roadmaps, input to the value team investment portfolio, and communication of progress/risks to Value Team for mitigation.
Drive thought leadership & innovation to support business value realization and position IT as a competitive advantage.
Lead cross market, cross value team, and cross enterprise collaboration to ensure alignment of business objectives and roadmaps for deployment of capabilities. This will include leading product ideation sessions, roadmap reviews and customer calls as needed. Collaborate with product management, value teams, and enterprise teams to understand company needs and devise possible solutions
Communicate results to collaborative project teams using data visualizations and presentations
Develop and maintain documentation using Atlassian Confluence and Jira to ensure that deployments & services can scale and are smoothly communicated to product teams and other value teams.
Work with product architects and other value team members to help shape all of the digital marketing capabilities that will drive business outcomes.
Work with global business partners to roll up information from local, regional, and global perspectives.
Create business friendly, use case driven scenarios for validating needs with business users.
Provide thought leadership in how to use capabilities to support digital campaigns that lead to business outcomes. Create supporting playbooks, training materials, and self-service capabilities that enable more digital savvy marketing.
Collaborate with partners to investigate new capabilities and market adoption / maturity best practices.
Understand business needs and identify potential use cases in multiple markets. Work with external partners to develop a minimal viable product to meet those market's needs where there is a pressing business problem but scarce resources, while resolving any issues that may arise.
Act as a great communicator, able to articulate complex concepts in easy-to-understand language to both technical and non-technical audiences.
Keep up to date with latest technology trends. Mentor junior team members when needed.
Education Minimum Requirement :
Required Experience and Skills:
Above 8 years of experience in Digital Marketing and Content Management Strategies with demonstrated success in building global product teams that can develop, enhance, maintain, deploy, and support the business needs in marketing and content strategy.
Deep knowledge and technical proficiency with commercial and custom capabilities that support digital marketing & content strategies (i.e. Veeva, Content Creation Solutions, Content Management and Digital Asset Management solutions, Web Content Solutions, Sales Force Solutions, and content tagging solutions).
Excellent business and technical acumen in digital marketing solutions and omni-channel campaigns.
Knowledge of our brands, promotional review lifecycle, and industry best practices in marketing and content strategy
Preferred Experience and Skills:
Master's degree in marketing, Information Science, Business Administration, Math, Computer Science or related field of study
Ten (10) years of experience
Demonstrable enthusiasm for development of capabilities in marketing and sales in the Healthcare space.
Demonstrable skills in capturing innovative ideas and driving enhancement through collaborative agile product teams.
Ability and desire to work independently as part of remote, interdisciplinary teams
Strong oral and written communication skills
HHITCareers
NOTICE FOR INTERNAL APPLICANTS
In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.
If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.
Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.
Current Employees apply HERE (https://wd5.myworkday.com/msd/d/task/1422$6687.htmld)
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U.S. Hybrid Work Model
Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, generally Tuesday, Wednesday and either Monday or Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence. This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as -remote-.
The Company is required to provide a reasonable estimate of the salary range for this job in certain states and cities within the United States. Final determinations with respect to salary will take into account a number of factors, which may include, but not be limited to the primary work location and the chosen candidate's relevant skills, experience, and education.
Expected US salary range:
$164,800.00 - $259,400.00
Available benefits include bonus eligibility, long term incentive if applicable, health care and other insurance benefits (for employee and family), retirement benefits, paid holidays, vacation, and sick days. A summary of benefits is listed here (https://www.benefitsatmerck.com/) .
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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
Regular
Relocation:
No relocation
VISA Sponsorship:
No
Travel Requirements:
25%
Flexible Work Arrangements:
Hybrid
Shift:
1st - Day
Valid Driving License:
No
Hazardous Material(s):
n/a
Required Skills:
Preferred Skills:
Job Posting End Date:
10/1/2024
*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
Job Posting End Date: 10/01/2024
A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
Requisition ID: R311070
