Career Area:
Marketing
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Our common values and focus on inclusion and respect drive the decisions made by our company, teams and people. This is why we are committed to hiring and building diverse teams representative of the customers we serve globally. When you join our team, you can apply your unique life and job experiences and work in an environment where your ideas are heard, your contributions are celebrated, and your whole-self matters.
About Cat Financial
Cat Financial is a subsidiary of Caterpillar Inc., the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For more than 40 years, Cat Financial has provided a wide range of financing solutions to customers and CatR dealers for machines, engines, SolarR gas turbines, genuine Cat parts and services. Headquartered in Nashville, Tennessee, Cat Financial serves customers globally with offices and subsidiaries located throughout North and South America, Asia, Australia, Europe and Africa. Visit cat.com to learn more about Cat Financial.
JOB SUMMARY:
Grow the business, improve efficiencies and delight customers through digital channels. Create strategies, develop new solutions and deploy functionality, reporting and adjustments for all global Cat Financial interactions for customers and dealers. Manage a team of digital specialists to execute upon the strategy, each with a focus on driving results for their respective portion of the customer or dealer journey.
JOB RELATED STATISTICS:
Annual Budget Expense: $2.0 - $3.0MM
Personnel: 12 exempt employees
PRINCIPAL DUTIES AND RESPONSIBILITIES:
Serves as the Business Owner for the following systems/technology: Web, leads, mobile applications, DocuSign, Salesforce Sales Cloud, Online Account Management, Marketing and Service Automation.
Develops and executes the digital vision and strategy for Cat Financial continually reviewing the need for changes to the vision.
Monitors trends in digital tools and applications; experiments with new and alternative ways to leverage technology for the organization.
Supervises activities, performance results, and skill development of a skilled team of digital specialists to ensure goals are achieved and continued personal growth of personnel.
Manages and collaborates with Caterpillar business units and dealers on all sales lead generation, marketing automation initiatives and other technology based sales and marketing initiatives.
Collaborates with multiple departments to ensure proper integration of digital elements within the overall marketing strategy.
Monitors trends in digital tools and applications; experiments with new and alternative ways to leverage digital experiences for the organization.
Works with internal and external teams to define requirements, draft proposals and develop creative concepts and new technology.
Works with IS developers, business analysts and support teams to address technical implementation issues.
Works closely with Marketing Communicators and Caterpillar's Marketing & Digital teams to develop new/optimized content and align strategies.
Provides reporting on all major channels with clearly stated goals and action items for team members.
Utilizes reporting to calculate the project ROI for digital technologies.
Ensures the correct use of the corporate identity, both internally and externally, as a Brand Advocate for Cat Financial.
Understands the Equal Opportunity and Harassment policies of the company, applies them in all aspects of management and maintains an environment, which is consistent with these policies.
JOB REQUIREMENTS:
SKILLS, ABILITIES, AND KNOWLEDGE:
Advanced knowledge of and the ability to create and implement a vision and achieve goals related to all digital initiatives.
Ability to manage people, create SMART goals and ensure personal development of Caterpillar employees.
Advanced ability to promote and protect the Cat and Cat Financial brand online.
Advanced knowledge of Internet project development and technology.
Advanced knowledge of marketing automation tools and trends.
Advanced knowledge of mobile applications and trends.
Advanced ability to generate appropriate enthusiasm and involvement internally for Cat Financial digital projects.
Working knowledge of production processes and agency billing practices.
Demonstrated ability to work independently.
Demonstrated ability to collaborate in a team environment with subject-matter experts and creative resources.
Advanced ability in project management.
Advanced ability in applying general guidelines to specific projects.
Demonstrated knowledge of and ability in technical systems, including the networking requirements of systems to support websites.
Advanced ability to interact with professionals in highly diverse environments with a professional demeanor and a sales-focused orientation.
Advanced ability to plan and manage multiple priorities.
Proven attention to detail.
Advanced ability to remain flexible as situations change rapidly.
Ability to drive a car or arrange for adequate transportation to and from CFSC business units, vendors' offices, etc.
Ability to use a computer up to 90% of the day.
Ability to travel approximately 10% of the time on a worldwide basis.
EDUCATION/EXPERIENCE:
A 4-year college or university degree in any of the business disciplines and a minimum of 10 years exempt experience in one or more of the following areas: technology strategist, product management (technology focused), development of Internet and mobile sites, social media strategist or web manager is recommended.
Demonstrated superior digital skills including development of vision, strategy and execution of a web presence are recommended.
Demonstrated experience in digital strategy execution including, but not limited to, creating and customizing profiles, blogging, online interaction, coordinating content to post, responding to comments and tracking effectiveness is recommended.
Prior supervisory experience is preferred.
Previous work experience must be progressively increasing in responsibility and accountability and demonstrate an ability to gain knowledge, skills, and responsibility such that a level of full competency can be reached.
Equivalent experience may be substituted for education.
DISCLAIMER: The preceding job description has been designed to describe the general nature and level of work being performed by people assigned to this job. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at anytime to address the evolving needs of the organization.
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.
EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.
Not ready to apply? Join our Talent Community (http://flows.beamery.com/caterpillarinc/talcom) .
There's more to work at Caterpillar than just the work itself. We hire smart, friendly people and it shows in our culture. We hold ourselves to high standards and make sure our values of integrity, excellence, teamwork, commitment and sustainability come to life in the way we work. We make sure our employees feel continuously challenged while also supported. We provide professional growth opportunities, including leadership programs. We celebrate the diversity of our team, while also working together as one Caterpillar.
Our culture, like everything at our company, is made possible by each employee's contribution. Person by person, we create the environment we work in, and we are proud of the Caterpillar we've built.
