Overview
To recommend effective, innovative, and measurable ways to leverage the digital channels to increase member satisfaction as well as product and service acquisition and usage. To develop online analytics strategy and manage the day-to-day execution of all digital/web analytics activities and reporting projects, and align the online measurement approach to support the corporate strategic plan.
Responsibilities
Develops and implements business analytics strategies designed to meet Navy Federals digital channel goals
Evaluates high level metrics and detailed analysis to trend online and mobile channel performance
Selects appropriate measurement methodology to determine incremental results for new activities in online and mobile channels
Employs advanced statistics and data mining techniques to provide insightful analyses and improve member experience
Monitors macro-economic trends, design trends, and media market environment
Oversees the completion of essential proactive and ad-hoc analysis
Ensures extensive collaboration with the digital channel teams, strategic partners, senior leadership, and project management teams
Collaborates with team members to establish digital channel goals, objectives, and future opportunities
Leverages analytics and analyses to assist in guiding the digital strategy with a focus on business objectives and actionable plans
Leads the efforts in developing and measuring key performance indicators, reports progress to leadership
Makes recommendations based on analyses of the digital channel member interaction overlaid with the business strategy to determine improvement opportunities
Develops and submits reports and makes recommendations for digital banking initiatives to leadership
Ensures effective project management/delivery of analytics projects
Develops processes to ensure online tracking, timely communications, and offer fulfillment
Recommends new ways to enhance online and mobile channels
Derives appropriate action recommendations and works in partnership with business units to ensure implementation
Ensures accurate process and methodology is documented
Manages and appropriately prioritizes multiple overlapping projects
Actively participates in cross-functional team activities, provides expertise on data types / sources, offering original perspectives and conventional views
Regularly produces and reviews operational reports on overall online and mobile channel results
Assists with selection and development of staff
Assists with selection of lower-level staff, provides input on performance evaluations, mentors, and trains staff to ensure continuing skills development
Provides input and oversight of budget requirements, report variances and recommends adjustments to budget that support business needs and goals
Performs other related duties as assigned
Qualifications
Demonstrated experience tools such as Adobe Analytics (Adobe Experience Platform) / Customer Journey Analytics, Google Analytics or other third-party digital analytics tools
Demonstrated understanding of usability/web design principles
Demonstrated understanding of principles and practical application of statistical analysis and reporting
Working knowledge of the product management life cycle
Advanced knowledge of product/marketing trends and related environmental considerations
Advanced knowledge of analysis (path analysis, funnel behavior, ROI calculations, customer profiling, segmentation analysis and use of design of experiments to structure tests)
Strong understanding of customer and market dynamics and requirements relationships
Ability to adapt in a rapidly changing, fast-paced work environment
Demonstrated project management skills
Excellent judgment, analytical and decision-making skills
Outstanding verbal, written communication, and data presentation skills
Excellent interpersonal skills, including the proven ability to establish and maintain effective relationships
Bachelor's degree in a related field, or the equivalent combination of education, training, and experience
Experience with delivery of presentations to Senior Management
Desired Qualification(s)
Experience in developing and managing marketing/business analyses
Bachelors or advanced degree in quantitative discipline such as Mathematics, Statistics, Economics, Engineering, Operations Research, or related field of study
Experience with Web SDK, migration to Adobe Experience Platform
Advanced understanding of Marketing campaign analytics and insights
Experience evolving web analytics in a FSI environment (recommendations, proposals, business cases)
Experience in developing and managing marketing/business analyses
Working with multiple vendors including: marketing agency
Ability to manage vendor consulting team
Hours: Monday - Friday, 8:00AM - 4:30PM
Locations: 820 Follin Lane, Vienna, VA 22180 | Remote
About Us
You have goals, dreams, hobbies, and things you're passionate about-what's important to you is important to us. We're looking for people who not only want to do meaningful, challenging work, keep their skills sharp and move ahead, but who also take time for the things that matter to them-friends, family, and passions. And we're looking for team members who are passionate about our mission-making a difference in military members' and their families' lives. Together, we can make it happen. Don't take our word for it:
- Military Times 2022 Best for Vets Employers
- WayUp Top 100 Internship Programs
- ForbesR 2022 The Best Employers for New Grads
- Fortune Best Workplaces for Women
- Fortune 100 Best Companies to Work ForR
- ComputerworldR Best Places to Work in IT
- Ripplematch Campus Forward Award - Excellence in Early Career Hiring
- Fortune Best Place to Work for Financial and Insurance Services
Equal Employment Opportunity: Navy Federal values, celebrates, and enacts diversity in the workplace. Navy Federal takes affirmative action to employ and advance in employment qualified individuals with disabilities, disabled veterans, Armed Forces service medal veterans, recently separated veterans, and other protected veterans. EOE/AA/M/F/Veteran/Disability EOE/AA/M/F/Veteran/Disability
Disclaimers: Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team's discretion based on qualified applicant volume. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market position
Bank Secrecy Act: Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.
REQNUMBER: 16852
