Career Area:
Marketing / Sales / Product Support
Job Description:
The daily lives of our customers go way beyond the iron: technology solutions are now a key part of making their operations safer and more productive, and we want to be the customer's leading brand in this journey. Do you want to be part of a new team looking at accelerating technology adoption in the construction industry? We have an exciting opportunity for you to join the Caterpillar team as a Technology Product Marketing Consultant . In this role, you will own the go-to-market and commercial execution of the Construction Industries (CI) Technology Portfolio for North America.
CI technology Portfolio includes but is not limited to: Cat Grade (grade control), Visionlink (equipment management & productivity), CAT Command (remote control machines), Detect (safety solutions).
As the Technology Product Marketing Consultant for North America , you can expect to:
Own and lead go-to-market strategies for the region, including marketing and commercial actions for the previously listed product portfolio. Our GTM 7 workstreams, CI top 5 tactics and 15 disciplines will serve as the foundations of our execution model.
Align and drive sales and adoption target execution by working closely with the CI field team, DSD, key dealers, and other business partners.
Develop product expertise on how our technology solutions help solve customer's safety, productivity, and profitability challenges and how they compare to other OEM and 3rd party competitors.
Collaborate with our Distribution organization (DSD Marketing and Operation Support reps) to improve dealer's application adoption and usage, attributes/metrics as part of the Digital Excellence Program. This includes collaboration on gap assessment and action plans.
Work with the Technology Product Application Specialists to support and raise awareness and knowledge of our solutions in the field, at dealers and customers through virtual and face-to-face awareness and training sessions, events, etc.
Support New Product and New Market introduction of our technology solutions for the region. This can include working with some pilot of field follow dealers and customers, working in close relationship with our global marketing team, CD&T market team and extended CI partners.
Lead Voice of Customer(VOC) and Voice of Dealer(VOD) initiatives to ensure technology products are designed to drive profitability with our customers and dealers.
Collaborate with our business partners (CI, DSD, CISD, CD&T) to recommend and create integrated services (CVA, etc.) leveraging our technology offerings.
Basic Qualifications:
A bachelor's degree or equivalent experience (4 years), relevant to the role, can be considered in lieu of a degree
At least 2 years prior field experience with dealer and customer engagement
Demonstrated ability to work independently in a fast-paced environment
Ability to influence and lead others in the work group, dealer personnel and customers
Strong entrepreneurship and execution skills, experience in creating new business strategies
Top Candidates Will Bring:
A Master's degree with a major in Digital and Technology related field
Additional experience in a similar role with marketing and commercial objectives, interaction with DSD and the CI field team, dealers, and customers, ideally involving technology products
Experience in marketing and sales execution of digital and technology products
Knowledge of CI product line, and CAT sales execution model and dealer organization
This position is located in Peoria, IL and requires up to 35% travel.
Relocation assistance is available for this position.
How We Support You (Employee Benefits)
Our goal at Caterpillar is for you to have a rewarding career. We offer a total rewards package that provides day one benefits (medical, dental, vision, RX, and 401K) along with the potential of a yearly bonus. Additional benefits include paid vacation days and paid holidays (prorated based upon hire date).
Your Work Shapes the World
At Caterpillar, we believe each person is unique and valued, and are committed to ensuring that our workplace is diverse and representative of the many customers we serve around the globe. Different perspectives help us achieve our best work and come together to form a high-performing Caterpillar team that makes positive changes in the communities where we live and work.
Whether it be groundbreaking products, best in class solutions or creating a lifelong career, you can do work that matters at Caterpillar. With a 95-year legacy of quality and innovation and 150 locations in countries around the world, your impact spans the globe.
This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at www.caterpillar.com/careers .
#LI #hiring #careers
Relocation is available for this position.
EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.
There's more to work at Caterpillar than just the work itself. We hire smart, friendly people and it shows in our culture. We hold ourselves to high standards and make sure our values of integrity, excellence, teamwork, commitment and sustainability come to life in the way we work. We make sure our employees feel continuously challenged while also supported. We provide professional growth opportunities, including leadership programs. We celebrate the diversity of our team, while also working together as one Caterpillar.
Our culture, like everything at our company, is made possible by each employee's contribution. Person by person, we create the environment we work in, and we are proud of the Caterpillar we've built.
