Job Description:
A leader in style, Signature Hardware provides high-quality, trending products for the kitchen, bathroom and more. Backed by a team of innovative, knowledgeable associates, our ever-growing brand excels at delivering an inspiring, customer-first shopping experience for those looking to turn their house into a home.
Signature Hardware is looking for a Search Engine Optimization (SEO) Strategist to join our Brand Marketing team. The role will manage and implement SEO strategies and best practices to improve performance and achieve measurable goals and objectives. This person must be a self-starter who is analytical and innovative in their thinking; they are a team-player motivated to make a difference in a growing organization.
Responsibilities:
Responsible for ensuring SEO is a key lever for traffic growth and business objectives by measuring efficiency through demand conversion and sales
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Supervise customer online behavior via Google Analytics and other methods to identify and resolve issues related to search/navigation
Collaborate with multi-functional teams to implement SEO best practices, execute day-to-day tactical website updates, and drive growth. This would include collaborating with content and site merchandiser to optimize copy and landing pages for search engine marketing
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Leads and implements a combination of on-page and off-page techniques, including link-building, metadata sculpting, site speed optimization and on-site information architecture
Identify new and emerging SEO opportunities, best practices, and industry algorithm updates
Work with the development team to ensure SEO best practices are accurately implemented on newly developed code
Acquire strong external backlinks to boost website authority
Provide ongoing keyword research for search engine optimization and deliver to multi-functional teams
Perform general and competitive organic research to identify areas of opportunity
Lead planning, execution, and analysis of SEO programs and campaigns
Build performance reports detailing the results of organic efforts
Analytical thinker who enjoys complex problem solving
Requirements:
Bachelor's degree required.
Minimum four-years of SEO experience with examples of strong performance.
Minimum four-year of experience with SEMrush or similar SEO tool.
Minimum four-year of experience with local listings management tools.
Proficient in basic HTML, schema markup, and related technical skills.
Knowledge of Microsoft Office software (Outlook, Word, Excel, PowerPoint, Access, etc.).
Ferguson is dedicated to providing meaningful benefits programs and products to our associates and their families-geared toward benefits, wellness, financial protection, and retirement savings. Ferguson offers a competitive benefits package that includes medical, dental, vision, retirement savings with company match, paid leave (vacation, sick, personal, holiday, and parental), employee assistance programs, associate discounts, community involvement opportunities, and much more!
-
The Company is an equal opportunity employer as well as a government contractor that shall abide by the requirements of 41 CFR 60-300.5(a), which prohibits discrimination against qualified protected Veterans and the requirements of 41 CFR 60-741.5(A), which prohibits discrimination against qualified individuals on the basis of disability.
Ferguson Enterprises, LLC. is an equal employment employer F/M/Disability/Vet/Sexual Orientation/Gender Identity.
Equal Employment Opportunity and Reasonable Accommodation Information (https://www.ferguson.com/content/careers/reasonable-accommodation)
