Field Marketing Manager - East for VMware Carbon Black
The Elevator Pitch: Why will you enjoy this new opportunity?
The world is changing fast! Corporations, governments, schools, hospitals are all feeling immense pressure from cybersecurity threats. VMware Carbon Black plays a critical role in securing these organizations by offering the best end point solutions in the market. This is why you will love Field Marketing-East for one of the most highly regarded brands in the cybersecurity industry.
The field marketing manager - East will interact daily with the sales team and oversee all aspects of field marketing for the region.
Success in the Role: What are the performance outcomes over the first 6-12 months you will work toward completing?
What type of work will you be doing? What assignments, requirements, or skills will you be performing on a regular basis?
Travel up to 60% of the time for internal and events/meetings.
Responsibilities include:
Developing and executing comprehensive field marketing strategies and campaigns to drive brand awareness, lead generation, and sales pipeline within the cybersecurity industry.
Collaborating with regional sales teams to understand market dynamics, target audience, and sales goals, and align marketing efforts accordingly.
Creating and executing marketing programs and events, including seminars, conferences, webinars, and tradeshows, to engage prospects, customers, and partners.
Planning and coordinating logistics for field marketing activities, including venue selection, budget management, collateral production, staffing, and post-event follow-up.
Collaborating with internal stakeholders and external partners to create compelling marketing content and collateral that effectively communicate our cybersecurity solutions' value propositions.
Leveraging digital marketing channels, social media, and online advertising to drive attendance and engagement for field marketing initiatives.
Analyzing and measuring the effectiveness of field marketing campaigns, track lead generation and conversion metrics, and provide regular reports and insights to the marketing and sales teams.
Managing relationships with third-party vendors, agencies, and event organizers to ensure successful execution of field marketing activities.
Staying up to date with industry trends, competitive landscape, and emerging technologies in the cybersecurity field, and incorporate them into field marketing strategies.
Collaborating with the global marketing team to ensure field marketing initiatives align with overall company objectives and brand guidelines.
What is the leadership like for this role? What is the structure and culture of the team like?
The manager for this position is Vasili Panopolous. Vasili has over 20 years' experience leading branding teams and has strong background in design and demand gen. Vasili believes that communication is the key to building a strong team.
Where is this role located?
Remote
What are the benefits and perks of working at VMware?
You and your loved ones will be supported with a competitive and comprehensive benefits package. Below are some highlights, or you can view the complete benefits package by visiting www.benefits.vmware.com .
Employee Stock Purchase Plan
Medical Coverage, Retirement, and Parental Leave Plans for All Family Types
Generous Time Off Programs
40 hours of paid time to volunteer in your community
Rethink's Neurodiversity program to support parents raising children with learning or behavior challenges, or developmental disabilities
Financial contributions to your ongoing development (conference participation, trainings, course work, etc.)
Wellness reimbursement and online fitness and wellbeing group classes
For US based candidates, the annual pay range (OTE for commissioned roles; Salary for other roles) for this position is: $96,000 - $230,000. The actual offer will be based on the role, location, and individual candidate experience. Bonus, commission, and/or equity may be eligible for this position. VMware offers comprehensive benefits including, but not limited to: medical, dental, and vision plans, company paid holidays, paid sick leave, and vacation time. Additional benefits for this position can be found at https://benefits.vmware.com/. Your talent advisor can share more about the specific salary range for your preferred location during the hiring process.
This job may require the candidate to travel and/or work from a facility that requires full vaccination prior to entry.
Category : Marketing
Subcategory: Marketing
Experience: Manager and Professional
Full Time/ Part Time: Full Time
Posted Date: 2023-06-06
VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what's possible today at http://careers.vmware.com.
Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.
