Career Area:
Marketing / Sales / Product Support
Job Description:
Caterpillar is hiring a Marketing Development Consultant focusing on Service Agreements for Cat Machines that include maintenance, repairs and rebuild agreements. This role is pivotal in aftermarket solutions development, positioning and sales support, specifically for service agreements, known as Customer Value Agreements (CVA). The role will focus on the strategy of offering longer, richer CVA's.
Job Duties:
Researching, developing, defining, prototyping, and piloting scalable CVA offerings. CVA's are Customer Value Agreements and is Caterpillar's and its dealers service agreement offerings that go beyond just maintenance and repairs
Lead competitive benchmarking and market research to develop an understanding of current market requirements, gaps in the market, and potential new service offers
Analyze large amounts of raw data to reach a conclusion and make a business recommendation
Understand and translate the voice of customer and the voice of the business into critical customer and business requirements
Work with a wide range of partners across the enterprise to develop solutions satisfying the critical requirements including Cat Financial and Cat Machine product groups
Work with Cat dealers and customers to pilot solutions and determine success
Develop tools and materials necessary to rapidly scale solutions
Regular direct external contact with suppliers, dealers, customers and internal contact with upper Caterpillar management
Part of the CISD (Construction Industries Services Division) team, this role is a key interface between the CISD Regional Sales teams, GCI (Global Construction Industry) and the Machine Product Groups. Primary in terfaces include: Industry Sales Reps, Industry Territory Managers, Industry Sales Managers, Industry Product Managers, Regional Product Marketing Teams, as well as CISD Aftermarket Sales Reps, Product Group Life Cycle Managers, Product Support Managers, and World Wide Market Managers.
Basic Qualifications:
5+ years of product marketing, commercial or technical support experience
Experience creating, supporting or selling service agreements
Managing relationship between manufacturer and distributor
New Product or New Service introduction process experience / developing an idea through to a finished product ready for market
Bachelor's degree or equivalent years of professional experience
Advanced proficiency utilizing Excel (pivot tables, graphing) and PowerPoint
Top Candidates Will Also Have:
Experience with sales funnel management & CRM tools, lead management, merchandizing support programs, pricing and quoting systems
Experience with Product Support Sales processes
Experience leading Marketing and product development projects for customers, dealers and the manufacturer over the lifecycle of a capital good or heavy equipment product
Experience and demonstrated knowledge of aftermarket services and agreements in heavy equipment or large capital goods industry
Process and analytics acumen - ability to understand data and utilize to drive solutions
Organizational and analytical skills; highly proficient working team dynamics and interpersonal relationships to successfully influence others and achieve challenging goals across the global Caterpillar enterprise
Additional Information:
This position can be based in Peoria, IL; Cary, NC or Nashville, TN
Relocation is available
Up to 25% travel
How We Support You (Employee Benefits)
Our goal at Caterpillar is for you to have a rewarding career. We offer a total rewards package that provides day one benefits (medical, dental, vision, RX, and 401K) along with the potential of a yearly bonus. Additional benefits include paid vacation days and paid holidays (prorated based upon hire date).
Your Work Shapes the World
At Caterpillar, we believe each person is unique and valued, and are committed to ensuring that our workplace is diverse and representative of the many customers we serve around the globe. Different perspectives help us achieve our best work and come together to form a high-performing Caterpillar team that makes positive changes in the communities where we live and work.
Whether it be groundbreaking products, best in class solutions or creating a lifelong career, you can do work that matters at Caterpillar. With a 95-year legacy of quality and innovation and 150 locations in countries around the world, your impact spans the globe.
This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website www.Caterpillar.com/careers.
#LI-hybrid #hiring #careers
Relocation is available for this position.
EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.
There's more to work at Caterpillar than just the work itself. We hire smart, friendly people and it shows in our culture. We hold ourselves to high standards and make sure our values of integrity, excellence, teamwork, commitment and sustainability come to life in the way we work. We make sure our employees feel continuously challenged while also supported. We provide professional growth opportunities, including leadership programs. We celebrate the diversity of our team, while also working together as one Caterpillar.
Our culture, like everything at our company, is made possible by each employee's contribution. Person by person, we create the environment we work in, and we are proud of the Caterpillar we've built.
