Does the idea of sending the right message to the right customer at the right time to drive higher customer lifetime value get you excited and ask, when can I start? If so, this role might be the right role for you! Partnering with our analytics and marketing functions, this role will manage the analysis and vision for our multi-million dollar customer personalization marketing function! This role is integral in driving forward our investment in a proprietary personalization function to improve both the infrastructure and individual audience targeting over 200 million consumers and households containing thousands of customer attributes. The position will leverage our industry leading platforms to both future-proof our marketing capabilities in a cookie-less digital landscape and influence marketing strategy based on insights the team delivers.
RESPONSIBILITIES
CRM Analysis - manage the measurement and analysis of our different CRM initiatives
Outside the box thinking - How can we do what we do better? How can we significantly identify better audience segments based on better messages to drive more value?
CRM Reporting- Utilizing millions of attributes across millions of customers, how can we understand what worked well and what did not?
CRM modeling - build and own CRM churn models to allow segmenting, targeting, and personalizing communication across all channels
Team Management -- general management, people development, etc
EDUCATION AND EXPERIENCE QUALIFICATIONS
Quantitative Degree preferred
CRM analytics (loyalty and retention)
Analysis experience, using SQL, R, python, and / or other advanced statistical techniques
Significant business ownership experience working with CRM and customer analytics in hospitality, travel, retail, or consulting environments
Demonstrated experience in partnering with key stakeholders to deliver results
Analytical Talent Management
Experience with Salesforce Marketing Cloud
REQUIRED KNOWLEDGE, SKILLS or ABILITIES
Ability to lead cross-functional teams and deliver results
Conscientious about meeting project deadlines
Excellent oral and written communication skills
Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor
Passion for the restaurant industry and desire to train in our restaurants to learn operations. A strong desire to help shape the future at Inspire Brands
Self-starter personality who can operate with minimal supervision
Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, Rusty Taco and SONIC Drive-In restaurants worldwide.
We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink and gather around the table. We know that food is much more than a staple-it's an experience. At Inspire, that's our purpose: to ignite and nourish flavorful experiences.
