The Associate Manager, Connections Planning is a crucial position which requires an individual to work well within a team and be prepared for a fast-paced and detail-oriented environment. This individual is expected to show resourcefulness, exhibit accountability, and understand their role well enough to work independently and demonstrate initiative. The Associate Manager, Connections Planning is expected to be an active participant in meetings and day-to-day interactions with an increasing level of contribution as the experience builds. This individual is expected to contribute in channel planning, implementing and maintaining of cross channel media plans.
RESPONSIBILITIES
Work closely supporting the Manger, participate in the development of and management of cross channel communications plans
Liaise between Marketing team to ensure plans are on schedule and elements are completed
Participate in marketing briefing process to ensure proper consumer connections in the planning process, including clearly defining the role of consumer touchpoints to achieve the brands objectives
Development of brand activity briefs for media, owned channels and agency partners that align to a brands goals and objectives
Partner with media, CRM, and insights teams to research, profile, and identify relevant audiences for brand content
Partner with owned / paid media and insights teams to measure and optimize campaigns
Assist in development of cross channel media plans that specify which channels to use to effectively reach the target audience
Partner with the media analytics team to measure impact of ongoing campaigns and overall plans
Use measurement results to continually optimize and improve plans
Work with brand to implement a learning agenda and testing roadmap based on the brands objectives, insights, and key challenges
Review industry trades for new sites, innovative and creative ad units and technologies, as well as competitive information
Monitor cultural and social trends that affect Inspire Brands business
EDUCATION QUALIFICATIONS
4 Year / Bachelors Degree
3+ years of relevant experience in marketing and / or media
Demonstrated experience in building and managing high performing teams
Demonstrated experience in problem solving and managing multiple stakeholders
Demonstrated experience blending new ideas / innovation (qualitative), data (quantitative), and strategy to develop best-in-class plans
Experience working as a Comms Planner, Strategic Planner, Connections Planner, or Audience Planner Preferred
REQUIRED KNOWLEDGE, SKILLS or ABILITIES
List other job-specific knowledge, skills or abilities required to be eligible for this role.
Excellent verbal and written communication skills for frequent contact with the Communication Strategy and Investments teams
Strong quantitative and analytical skills
Significant organizational, presentation and interpersonal skills
Detail-oriented with exceptional critical thinking and problem-solving abilities
Effective time management skills with an ability to multitask and prioritize
Strong computer skills (Microsoft Word, Excel, and PowerPoint)
Attention to detail
Basic understanding of the media planning function
Math acumen
Advanced Excel skills; intermediate PowerPoint and Microsoft Word skills
Ability to balance multiple priorities and meet project deadlines
Excellent oral and written communication skills
Ability to present material to key stakeholders within the organization
Ability to synthesize and organize complex ideas into simple, understandable thoughts
Ability to influence others
Strong sense of curiosity and desire to understand why things work the way they do
Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor
Passion for the restaurant industry and desire to train in our restaurants to learn operations. A strong desire to help shape the future at Inspire Brands
Self-starter personality who can operate with minimal supervision
Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, Rusty Taco and SONIC Drive-In restaurants worldwide.
We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink and gather around the table. We know that food is much more than a staple-it's an experience. At Inspire, that's our purpose: to ignite and nourish flavorful experiences.
When you work at Arby's, it's more than just a job; it's an opportunity to prioritize your growth and development while having a ton of fun. We're proud of the food we serve. Our goal is to be the best in the business, and we can't do that without great people like you!
