Career Area:
Digital
Job Description:
ABOUT US:
With 2022 sales and revenues of $59 billion, Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives.
We are a Fortune 100 corporation with 110 production facilities of which 60 are located outside the US, and we have 160 dealers serving customers in 193 countries. In 2020, we were named to the Dow Jones Sustainability Indices (DJSI), including both the World and North America indices. This marks the 21st time Caterpillar has been included in the DJSI.
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it!
JOB SUMMARY:
The Digital Marketing Manager is responsible for planning, developing, implementing, and managing the overall digital marketing strategy. Provide strategic team leadership for the cat.com enterprise strategy including integrations with other digital platforms across the ecosystem; A/B and multi-variate testing; marketing automation; web content management; digital experience governance; Enterprise digital advertising platform management and Enterprise SEO. Develop long term digital roadmap and execute digital projects with business partners and Cat Digital.
JOB DUTIES:
Lead Digital with a focus on providing insights into growth opportunities both internally and externally, partnering closely with Cat Digital and other internal partners.
Provide strategic direction, governance, best practice creation and documentation, key performance indicator (KPI) definition and measurement, data analytics, and integration with other platforms to ensure seamless customer journeys in the Caterpillar digital space.
Manage a team of digital strategists, marketing automation specialists, web designers, content managers, digital marketers, search engine optimization specialists, and program managers responsible for creating strategies and corresponding multi-year roadmaps that provide solutions for enterprise digital marketing needs.
Develop rigorous, fact based, quantitative analysis to support recommendations, ensuring strategic and financial soundness and alignment for any recommendations.
Communicate recommendations to senior management, other executive, functional, or regional staff and management in a clear, concise, and impactful way.
Manage the staff and projects related to developing business and technical solutions and implementing common operating procedures to provide process functionality.
Recognize the service requirements/needs of dealers and customers, enterprise and business unit goals, and give leadership and direction to formulating global concepts, strategies and plans to deliver service solutions.
Innovate iteratively and leverage both internal and external business partners to best understand the needs of the business and ensure that tools are developed with the key stakeholder(s) in mind.
Oversee relationship and joint project management of industry marketing partners and CAT digital for Caterpillar Marketing and Brand organizations and initiatives.
Direct the global process for digital marketing campaigns. Provide leadership for regular and ad -hoc marketing reports.
Monitor actions of competition and the marketplace to act on new or expanded opportunities. Participate in market strategy development with various Caterpillar product and market groups. Identify need for independent market research when necessary.
Manage a team of primarily management/professional employees where some review of subordinate work is required as well as training, development and mentoring. The position is responsible for all personnel issues and performance evaluation of subordinates, as well as overall employee satisfaction for the division.
The position has business ownership of cat.com and business and product ownership of catdealer.com.
BACKGROUND/EXPERIENCE:
Bachelor degree required and more than 10-12 years of progressively complex marketing and digital experience generally gained through staff and supervisory assignments in Marketing and/or Information Services.
Requires general understanding of basic business operations including the technical infrastructure and one or more of the following: general business processes, strong marketing acumen, business unit marketing experience and dealer processes.
The incumbent must have a strong customer focus, possess dealer and customer experience, knowledge of company products and product applications.
The incumbent must have ability to provide strategic direction for effectively managing staff, budgets, business plans, one-year project plans and developing 2-5 year plans.
The incumbent must have a proven track record of building cross-functional relationships, particularly with internal digital application, solutioning and engineering teams.
Requires ability to work with diversified departments within larger service centers and larger business units along with effective oral and written communications skills.
Location:
This role will be based out Chicago, IL or Peoria, IL.
Employee benefit details
Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world.
Here you earn more than just a salary because we value your performance. We offer a total rewards package that provides benefits on day one (medical, dental, vision, RX, and 401K) along with the potential of an annual bonus. Additional benefits include paid vacation days and paid holidays (prorated based upon hire date).
Final details
Please frequently check the email associated with your application, including the junk/spam folder, as this is the primary correspondence method. If you wish to know the status of your application - please use the candidate log-in on our career website as it will reflect any updates to your status.
For more information, visit caterpillar.com. To connect with us on social media, visit caterpillar.com/social-media
This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at www.caterpillar.com/careers .
EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.
There's more to work at Caterpillar than just the work itself. We hire smart, friendly people and it shows in our culture. We hold ourselves to high standards and make sure our values of integrity, excellence, teamwork, commitment and sustainability come to life in the way we work. We make sure our employees feel continuously challenged while also supported. We provide professional growth opportunities, including leadership programs. We celebrate the diversity of our team, while also working together as one Caterpillar.
Our culture, like everything at our company, is made possible by each employee's contribution. Person by person, we create the environment we work in, and we are proud of the Caterpillar we've built.
