Job Description:
Ferguson Marketing is looking for a hands-on Manager to join our growing Marketing Analytics practice. This role will be responsible for deep dive analysis, experimentation, campaign support, and marketing efficiency measurement.
This is an exciting opportunity to conduct strategic analysis to uncover new opportunities for Marketing to contribute to revenue growth. In addition, you will have the opportunity to work with partners across Marketing on data-driven campaign design, execution, and optimization in support of the continual improvement of our Marketing efforts.
This role reports into the Director of Marketing Analytics.
Location: This role is approved for 100% remote work with occasional travel for in person meetings. If local to Hampton Roads, this role can sit at Ferguson's Corporate Offices in Newport News. Working EST hours is helpful.
Strategic Analysis
Analyze data to identify new revenue growth opportunities for Marketing, including conducting segmentation analysis, customer lifetime value modeling, and propensity modeling
Tap into a variety of internal and external tools, including web analytics, search trends, email campaign performance, social media data, survey results, CRM data and transactional data, to deliver comprehensive insights that will used to inform our strategy
Translate findings into recommendations to improve our Marketing efforts
Campaign Analytics
Work with marketing business partners and channel owners on campaign design to ensure the appropriate tracking mechanisms are in place to measure performance toward business outcomes
Work with campaign owners to design experiments to test hypotheses and assumptions in the audience selection and campaign design
Conduct campaign performance analysis and make optimization recommendations
Test & Learn
Help develop and lead the Marketing Learning Agenda, prioritizing opportunities with the highest potential revenue impact for testing
Combine functional knowledge of marketing with statistical know-how to conduct experiments (include A/B tests and causal inference modeling) for both online (paid and owned media) and offline/non-digital (traditional media, store/branch) marketing initiatives
Design and implement high quality tests and audience sampling, ensuring normalization of influencing factors and reducing bias to sharpen statistically significant results
Measure Marketing Effectiveness
Analyze cross-channel, customer, and transactional data to determine value of marketing efforts across all trackable customer touchpoints, both online and offline
Work with 3rd party measurement partners to design tests and conduct analysis to determine incremental revenue impact of Marketing efforts
Leadership
Lead a small team of Marketing data analysts to produce high quality analyses
Coach and mentor analysts on performance improvement and career development
Qualifications:
Bachelor's Degree in Analytics, Statistics, Computer Science, Mathematics or similar. Master's Degree preferred.
5+ years of proven experience solving challenging, high-impact Marketing problems with data
Significant prior experience with SQL a requirement
Prior experience with Google Analytics or other web analytics data a requirement
Possess strong working knowledge of a Business Intelligence / Data Visualization tool (PowerBI preferred) required
Strong ability to tell stories with data to both technical and non-technical audiences
Experience with Python for data analysis and modeling preferred
Experience developing Marketing Mix and Attribution models preferred
Experience developing predictive models to predict churn risk and upsell/cross-sell propensity a plus
Experience working with data and performing analysis in the Microsoft Azure cloud preferred
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The Company is an equal opportunity employer as well as a government contractor that shall abide by the requirements of 41 CFR 60-300.5(a), which prohibits discrimination against qualified protected Veterans and the requirements of 41 CFR 60-741.5(A), which prohibits discrimination against qualified individuals on the basis of disability.
Ferguson Enterprises, LLC. is an equal employment employer F/M/Disability/Vet/Sexual Orientation/Gender Identity.
Equal Employment Opportunity and Reasonable Accommodation Information (https://www.ferguson.com/content/careers/reasonable-accommodation)
