Career Area:
Marketing
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Caterpillar's Building Construction Products (BCP) division is hiring a Marketing Communications Consultant who will manage social tactical execution, dealer program activation, and support creative and agency collaboration. This customer-focused, data-driven, collaborative thinker will help drive consistency for the North America team across marketing initiatives. Additionally, if you are passionate about digital marketing, ready to connect with Cat dealers, and eager to be part of a dynamic and innovative team, we encourage you to apply for this exciting opportunity today!
Job Duties:
Support campaign creative asset development including messaging, creative look and feel, approvals, business unitconnection, dealer kit assets, and translations.
Support development and deployment of campaign performance reports for both internal and external dealer audiences(working closely with the North America team and the Digital Marketing & Analytics Team).
Supportdealer communication content developmentfor multiple mediums and tactics.
Drive success and growth for North America social channels/pages through key performance indicators like impressions, engagement, lead generation and attribution.
Work closely with enterprise social teams to align with corporate standards and governance policies, while also providing valuable business unit insights.
Leverage research and collaborate with team to havecross-channel alignment, audience messaging and targeting, and CX.
Partner with global social marketing leads and team members, product groups, product content teams, and retail teams to support social content marketing strategies and tactical plans.
Support the growth of product sales by increasing participation in lead generation through cross-channel marketing efforts and segmented advertising campaigns.
What You Have
Experience in roles leading/managing digital marketing initiatives, social channelsor creativecontent efforts.
Extensive experience collaborating with cross-functional teams or a global organization.
Excellent communication skills, demonstrated by developing and delivering persuasive presentations, proposals and business cases that inspire action.
General understanding of the technical aspects of digital marketing channels and tools (websites, social, paid media, email marketing).
Experience working on large/complex digital marketing initiatives and/or working with large brands/complex organizations.
Top Candidates Will Also Have
Experience leading or managing CX/UX strategy efforts, digital marketing strategies, communication and content strategies, website development, email marketing, marketing automation, and/or digital analytics.
Ability to take complex digital concepts and translate into language appropriate for executive leadership, management, and project team members.
Comfortabilitycommunicating with audiences internally and externally.
Creative problem-solvingskills.
Organization, analytical and project management skills.
Knowledge of the approaches, processes, and tools for creating and promoting digital marketing initiatives including social.
High sense of urgency to accomplish projects on time and on/under budget.
How We Support You (Employee Benefits)
Our goal at Caterpillar is for you to have a rewarding career. We offer a total rewards package that provides day one benefits (medical, dental, vision, RX, and 401K) along with the potential of a yearly bonus. Additional benefits include paid vacation days and paid holidays (prorated based upon hire date).
Your Work Shapes the World
At Caterpillar, we believe each person is unique and valued, and are committed to ensuring that our workplace is diverse and representative of the many customers we serve around the globe. Different perspectives help us achieve our best work and come together to form a high-performing Caterpillar team that makes positive changes in the communities where we live and work.
Relocation is available for this position.
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.
EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.
Not ready to apply? Join our Talent Community (http://flows.beamery.com/caterpillarinc/talcom) .
There's more to work at Caterpillar than just the work itself. We hire smart, friendly people and it shows in our culture. We hold ourselves to high standards and make sure our values of integrity, excellence, teamwork, commitment and sustainability come to life in the way we work. We make sure our employees feel continuously challenged while also supported. We provide professional growth opportunities, including leadership programs. We celebrate the diversity of our team, while also working together as one Caterpillar.
Our culture, like everything at our company, is made possible by each employee's contribution. Person by person, we create the environment we work in, and we are proud of the Caterpillar we've built.
