VMware is looking for a Sr. Industry Marketing Manager with a passion for integrated campaign strategy that increases account engagement and accelerates sales in Federal enterprise accounts. When you join VMware, you will help grow a company that makes meaningful technology solutions and is committed to being a "force for good" in technology. Our mission is to be the trusted foundation for accelerating innovation in an unpredictable world.
In this role, you'll join the team that supports missions for critical front-line industries in all Federal segments of Defense, Intelligence and Civilian Agencies. Success is tied to three objectives:
Building a collaborative and trusting relationship with Federal sales leadership.
Driving executive and account engagement that influences and accelerates pipeline of SaaS Solutions.
Helping to shift perception of VMware as Multicloud leader in Federal IT.
To reach these objectives, you'll need to be an experienced in the design and execution of multi-channel campaigns that surround (digitally and in-person) critical public sector personas making decisions on large transformation purchases. Reporting to the Director of Americas Public Sector and Healthcare Marketing, you'll be joining a diverse team of collaborative and data-driven industry marketers. They are passionate about the industries they support, enjoy problem-solving and working across the cross functional teams.
Responsibilities
Build and modify horizontal demand generation programs for ABM (1:few and scale).
Drive executive engagements for top Federal accounts aligned with top account list.
Track and share results with sales regularly that use data-driven insights to implement improvements.
Design and execute Federal industry event big bets, including leading annual flagship government event.
In collaboration with our content lead, develop civilian, defense-specific demand journeys that drive engagement at each stage of the B2G buyer's journey.
Acting as the Industry marketing expert to help product marketing launch FedRAMP products into market.
You and your loved ones will be supported with a competitive and comprehensive benefits package. Below are some highlights, or you can view the complete benefits package by visiting www.benefits.vmware.com.
Medical Coverage, Retirement, and Parental Leave Plans for All Family Types
Generous Time Off Programs
40 hours of paid time to volunteer in your community
Rethink's Neurodiversity program to support raising children with learning or developmental disabilities
Financial contributions to your ongoing development (conferences, trainings, course work, etc.)
Wellness reimbursement and online fitness and wellbeing classes
Qualifications
8+ years of enterprise marketing experience in high-tech/Software-as-a-Service (SaaS) environments
A minimum of 4 years of Federal marketing experience required.
Demonstrated knowledge of leveraging modern marketing principles into to public sector accounts including: account based marketing (ABM), marketing automation/nurture programs, intent-based programmatic marketing and the integration of online and offline tactics (events).
Ability to influence across functions, be a team player and thrive in a matrixed environment.
Ability to manage multiple projects simultaneously with attention to detail and flawless execution.
Bachelors in Marketing, Business or equivalent
-This position will perform work that the U.S. government has specified can only be performed by a U.S. citizen on U.S. soil, and therefore any offer will be contingent upon verification of both of these requirements-
This job may require the candidate to travel and/or work from a facility that requires full vaccination prior to entry.
Category : Marketing
Subcategory: Field Marketing
Experience: Business Leadership
Full Time/ Part Time: Full Time
Posted Date: 2022-10-04
VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what's possible today at http://careers.vmware.com.
Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.
